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Tonight's Thread! 
We are all selling something, but you're probably not selling what you think you're selling.
Makeup products, hair extensions, design services, shoes, jewelry, delivery service... That's not what you sell.
Follow me...
We are all selling something, but you're probably not selling what you think you're selling.
Makeup products, hair extensions, design services, shoes, jewelry, delivery service... That's not what you sell.
Follow me...
This thread is inspired by a book we're writing @brandadconsult about selling online. It'll be a free book. 
We have discovered that it is hard for businesses to sell because they don't know what exactly they sell.
Follow me still...
We have discovered that it is hard for businesses to sell because they don't know what exactly they sell.
Follow me still...
I'll use two of our clients as examples. They have similar products, but they sell different things.
@KingFemiAdetayo owns a fashion brand that sells shoes and other fashion items - FADE LUXURY.
@ThatgirlcalledV also owns a fashion brand that sells shoes - Yourshoeshop NG.
@KingFemiAdetayo owns a fashion brand that sells shoes and other fashion items - FADE LUXURY.
@ThatgirlcalledV also owns a fashion brand that sells shoes - Yourshoeshop NG.
They sell similar products, yh?
No.
FADE LUXURY sells shoes that are more expensive, so their buyers are rich people who want LUXURY.
So, they sell luxury - because that's why the people buy. They see cheaper options, but they want the more expensive ones. Because? LUXURY.
No.
FADE LUXURY sells shoes that are more expensive, so their buyers are rich people who want LUXURY.
So, they sell luxury - because that's why the people buy. They see cheaper options, but they want the more expensive ones. Because? LUXURY.
Yourshoeshop NG sells shoes that are of top quality, comfortable to wear, and are very affordable.
What they sell is COMFORT and AFFORDABILITY. People buy those shoes because they want shoes that are comfortable to wear and that won't cost them too much.
What they sell is COMFORT and AFFORDABILITY. People buy those shoes because they want shoes that are comfortable to wear and that won't cost them too much.
Two brands that sell shoes.
One sells LUXURY.
The other sells COMFORT and AFFORDABILITY.
When they advertise. They don't say, "COME AND BUY YOUR SHOE".
FADE highlights luxury in their messaging, while YSS emphasizes comfort and affordability.
So, your turn. What do you sell?
One sells LUXURY.
The other sells COMFORT and AFFORDABILITY.
When they advertise. They don't say, "COME AND BUY YOUR SHOE".
FADE highlights luxury in their messaging, while YSS emphasizes comfort and affordability.
So, your turn. What do you sell?
To find yours, ask these questions:
What do people get when they use your product?
What do they feel
Why do they need it?
What do they use it for?
The answers to these questions will tell you exactly what you sell.
What do people get when they use your product?
What do they feel
Why do they need it?
What do they use it for?
The answers to these questions will tell you exactly what you sell.
For food vendors, you could sell satisfaction, a unique taste, luxury, time saving, etc.
For delivery services, you could sell speed, comfort, affordability, ease of operation, etc.
For beauty brands, you could sell confidence, trend, beauty itself, luxury, etc.
For delivery services, you could sell speed, comfort, affordability, ease of operation, etc.
For beauty brands, you could sell confidence, trend, beauty itself, luxury, etc.
The use of this information is being able to create marketing materials (captions, copy, content & general messages), that will not only communicate value, but convert prospects into buyers.
Sell the why. (Sounds like a book title
)
That is WHY they buy. You get it?
Bye bye.
Sell the why. (Sounds like a book title
)That is WHY they buy. You get it?
Bye bye.
