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This week is Fake News Week at @Brandwatch. It fell during an interesting time! Here are some of our key findings: (thread)
The top performing article around #ClimateChange in the last year (4.2m engagements) is from a known conspiracy theory site https://www.brandwatch.com/blog/react-climate-change-fake-news/
Bizarre theories around #Coronavirus causes and cures are being shared tens of thousands of times in public social media posts (and we’re only scratching the surface - we obvs don’t track private messages): https://www.brandwatch.com/blog/react-fake-news-week-covid-19/
We also chatted to Dr Delia Dumitrescu and Andrew Ross, MA, about how inauthentic social posts have been used as genuine voxpops by some of the world’s biggest news outlets: https://www.brandwatch.com/blog/interview-dr-delia-dumitrescu-andrew-ross-misinformation/
You can read about lots more data, and check out some tips for spotting and investigating fake news in our big report (out today!) https://www.brandwatch.com/reports/fake-news-2020/
And if you’re interested in learning more about understanding, planning for, and tackling information as a brand, you can join me and Robert Matney from @therealyonder in our webinar later this afternoon: https://www.brandwatch.com/webinars/misinformation-understand-plan/
