1/ Welcome back to the age of the startup death spiral

2/
Sub 12 months runway and no financing -->

Hunker down, cut costs incredibly hard, run hyper lean -->

Lose your ability to generate any growth & develop product.

3/ The End.

There is a fine line between conserving cash and entering the death spiral. Tough to navigate. Don't stop selling.

4/ If you go into full hibernation mode - there's a chance you won't make it out. Be a bastard at cash management, cut marketing, cut any overheads, implement salary cuts across the board, forego your own salary etc

BUT ...
Don't stop selling
Don't stop delivering on product