https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face">Should you care about building your #socialmedia followers? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗣️" title="Speaking head in silhouette" aria-label="Emoji: Speaking head in silhouette">

Find out what’s important in today’s #ThreadThursday!https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 1/6

The more followers you have, the better your brand, right?

Well… Not always. Your #followers aren’t just a number. There’s more at work here than what meets the eye. 2/6

More followers is good for your business… BUT only if they are the right followers. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Raising hands" aria-label="Emoji: Raising hands">

They need to be your actual customers and people who are interested in your content or business. 3/6

If they’re never going to interact with you in any way, then what’s the point in them following you?

This is why you should avoid buying customers – and be careful hosting competitions. You never know what audience you might attract https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Eyes" aria-label="Emoji: Eyes"> 4/6

The goal isn’t to have a big following. The goal should be to reach your customers. So instead of chasing that big follow number, go after engagement.

Engagement is the metric that matters. 5/6

Post things your customers will care about. Build your engagement and the followers will come afterwards.

Any other tips/comments? Leave them in this thread! https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 6/6