Should you care about building your #socialmedia followers?

Find out what’s important in today’s #ThreadThursday! 1/6

The more followers you have, the better your brand, right?

Well… Not always. Your #followers aren’t just a number. There’s more at work here than what meets the eye. 2/6

More followers is good for your business… BUT only if they are the right followers.

They need to be your actual customers and people who are interested in your content or business. 3/6

If they’re never going to interact with you in any way, then what’s the point in them following you?

This is why you should avoid buying customers – and be careful hosting competitions. You never know what audience you might attract 4/6

The goal isn’t to have a big following. The goal should be to reach your customers. So instead of chasing that big follow number, go after engagement.

Engagement is the metric that matters. 5/6

Post things your customers will care about. Build your engagement and the followers will come afterwards.

Any other tips/comments? Leave them in this thread! 6/6