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Trying something new - here& #39;s my attempt to turn my #CommuteCon2020 presentation into a thread. 1/n
So, we all are at #CommuteCon2020 because we want to change travel behavior (help people drive less). Let& #39;s say you& #39;re designing an intervention (to use public health term). How to make that as effective as possible? 2/n
I assert: TDM professionals should pay way more attention to the *timing* of interventions. 3/n
Fresh Start Effect: we think on NYE, we can shed our laziness & become our best selves. Behavioral science tells us that people are more likely to act after a temporal landmark that makes them feel they have a new beginning. 4/n
Best-studied fresh start for transportation: moving homes is a great chance to intervene for transit [Kirkman 2019; Bamberg 2006; Verplanken, Walker, Davis, & Jurasek 2008; Thøgersen 2012] 5/n
![Best-studied fresh start for transportation: moving homes is a great chance to intervene for transit [Kirkman 2019; Bamberg 2006; Verplanken, Walker, Davis, & Jurasek 2008; Thøgersen 2012] 5/n](https://pbs.twimg.com/media/EUjLFhEUUAAP7Vm.jpg "Best-studied fresh start for transportation: moving homes is a great chance to intervene for transit [Kirkman 2019; Bamberg 2006; Verplanken, Walker, Davis, & Jurasek 2008; Thøgersen 2012] 5/n")
Also well established: disruptions to commute routes leads to more openness to mode shift [Fujii et al 2001; VanWynsberghe et al 2011; Jones et al; Friedman et al 2001] #CommuteCon2020 6/n
![Also well established: disruptions to commute routes leads to more openness to mode shift [Fujii et al 2001; VanWynsberghe et al 2011; Jones et al; Friedman et al 2001] #CommuteCon2020 6/n](https://pbs.twimg.com/media/EUjNlPhU4AAGdy_.jpg "Also well established: disruptions to commute routes leads to more openness to mode shift [Fujii et al 2001; VanWynsberghe et al 2011; Jones et al; Friedman et al 2001] #CommuteCon2020 6/n")
Not specific to transpo (yet! let& #39;s do the research), but you can create a symbolic fresh start w/ birthdays, first of week/month etc, seasonal transitions, job changes [Dai, Milkman, & Riis 2014] #CommuteCon2020 7/n
![Not specific to transpo (yet! let& #39;s do the research), but you can create a symbolic fresh start w/ birthdays, first of week/month etc, seasonal transitions, job changes [Dai, Milkman, & Riis 2014] #CommuteCon2020 7/n](https://pbs.twimg.com/media/EUjO-PbUYAABJw8.jpg "Not specific to transpo (yet! let& #39;s do the research), but you can create a symbolic fresh start w/ birthdays, first of week/month etc, seasonal transitions, job changes [Dai, Milkman, & Riis 2014] #CommuteCon2020 7/n")
Less proven but promising idea: intervene right after someone tries a new commute mode (e.g. Bike to Work Day, Try Transit Day) - people will be more open to continuing. #CommuteCon2020 8/n
Important caveat: evidence-based timing nudges can help amp up the ROI of a TDM program, but not if your policies and pricing are at odds with your goals. TL;DR: don& #39;t waste your time on nudges if your parking is free! #CommuteCon2020 9/n
So, let& #39;s put these ideas to work - BUT ALSO let& #39;s be sure to evaluate properly so we can add to the body of evidence out there and better understand how these ideas translate to the transportation context. #CommuteCon2020 10/n
