It& #39;s an odd time to be in digital marketing.

- People are spending more time online than ever
- Businesses have slashed their online marketing budgets
- Customers aren& #39;t ready to buy right now (niche dependent)

This presents an interesting opportunity...

Right now there& #39;s less competition on Facebook & Google, which means lower ad costs.

So if you work in a niche where people aren& #39;t buying, now is a great time to grow your marketing funnels.

So you can remarket to people when things improve and they are ready to buy.

Example of how you could do this for a local hairdresser.

Do a free webinar on & #39;how to cut your own hair& #39; which requires email sign up.

Share on local FB groups/run local FB ads.

Builds relationship + when things get back to normal, you have a database you can remarket to.

For restaurants, similar to the above.

Maybe give away the & #39;secret& #39; to one of your most popular dishes so people can make it at home.

(In exchange for an email address of course).

Travel is probably the most difficult at the moment.

I would probably pivot to something around

- Staycations
- Travel guides for 2021
- Bucket lists

I do not work in any of these industries FYI, I& #39;m just sharing whatever enters my mind.