0/ (cont.)

This is not to undermine the gravity of the pandemic.

Rather, it is to stress that for many businesses these times are a matter of survival — for themselves, their employees, and the families who depend on them.
1/ Message “the Moment” with Honesty: @bambuearth

Filmed on Hawthorne’s iPhone, the email included:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌍" title="Earth globe europe-africa" aria-label="Emoji: Earth globe europe-africa"> We’re still shipping, but we don’t know for how long.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌍" title="Earth globe europe-africa" aria-label="Emoji: Earth globe europe-africa"> We don’t want you to panic buy.

The result?

$33.8k in revenue on the back of a single “Watch Now” call to action.
1/ Message “the Moment” with Honesty:  @bambuearthFilmed on Hawthorne’s iPhone, the email included:https://abs.twimg.com/emoji/v2/... draggable= We’re still shipping, but we don’t know for how long.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌍" title="Earth globe europe-africa" aria-label="Emoji: Earth globe europe-africa"> We don’t want you to panic buy.The result?$33.8k in revenue on the back of a single “Watch Now” call to action." title="1/ Message “the Moment” with Honesty: @bambuearthFilmed on Hawthorne’s iPhone, the email included:https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌍" title="Earth globe europe-africa" aria-label="Emoji: Earth globe europe-africa"> We’re still shipping, but we don’t know for how long.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌍" title="Earth globe europe-africa" aria-label="Emoji: Earth globe europe-africa"> We don’t want you to panic buy.The result?$33.8k in revenue on the back of a single “Watch Now” call to action." class="img-responsive" style="max-width:100%;"/>
2/ Stay Calm, Carry On, and Incentivize: @getsupply

“We went from a year low in sales two weeks ago to having our best weekend since Cyber Monday.

“Not everybody will find opportunities. But everybody should be looking earnestly. Don’t give up.“

@soundslikecanoe
3/ Lean into the “At-Home” Zeitgeist: @HomesickCandles

Since the initiative went live, Homesick has reduced CAC from $19.65 to $13.17 and simultaneously increased:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕯" title="Candle" aria-label="Emoji: Candle"> Conversion rate by 68.4%
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕯" title="Candle" aria-label="Emoji: Candle"> Traffic (users) by 99.5%
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕯" title="Candle" aria-label="Emoji: Candle"> Revenue by 127.3%
4/ Support Essentials by Adapting & Uniting: @iglooproducts

“Within 24 hours, it 4.6x’d YoY growth, 2.8x over projections. Refersion has also pledged to donate our monthly fees to help supporters spread the word after they buy.”

@bgyeah
5/ Do Good to Do Well via Displaced Groups: @BornPrimitive

Kicked off via email and organic social — with five days left and a 53% increase in spending — the campaign has already lifted …

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> ROAS by 66%
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Overall revenue by 130%
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Facebook revenue by 154%
5/ Do Good to Do Well via Displaced Groups:  @BornPrimitiveKicked off via email and organic social — with five days left and a 53% increase in spending — the campaign has already lifted …https://abs.twimg.com/emoji/v2/... draggable= ROAS by 66%https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Overall revenue by 130%https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Facebook revenue by 154%" title="5/ Do Good to Do Well via Displaced Groups: @BornPrimitiveKicked off via email and organic social — with five days left and a 53% increase in spending — the campaign has already lifted …https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> ROAS by 66%https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Overall revenue by 130%https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Facebook revenue by 154%" class="img-responsive" style="max-width:100%;"/>
6/ Go Strong on Brand, Hard on Performance: @LoveWellness

That savvy combination puts a face to the brand and builds audience equity.

At the same time, it also scales to the tune of a 140% lift in ROAS compared to non-BOGO ads … without reducing spend.
7/ Maintain & Measure Your Marketing Mix: @dorsalbracelets

“We’ll end this month with an all-time high of $170k.”

“We’ve maintained our relevance, even in the face of the crisis, by being everywhere our customers turn.”

— Chad Ross, Founder
8/ Enter Your Audience’s World on Their Terms: @tracksmith & @summersalt

“It’s nice to have a little something to get you motivated or excited to run. A reminder of why we run and a little inspiration.”

@leeglandorf via @Curalate
9/ Fill the Social Void by Showing It Off, Online: @melonoptics

“It took no effort, cost us nothing, got our community to feel involved and gave us content to post. It opened up a ton of DMs and got us engaging in conversation with our community directly.”

@JP_melonoptics
10/ Test Traffic Today for a Bright Tomorrow: @crossnetgame

As a result, sales have increased by +500%: “We had our best day in company history, five days in a row during the week of March 16th.”

@SeaMeade via @privy
Post-script …

Huge, huge, huge thanks to all the brands and leaders willing to share real data and real examples.

Please, hit me here or in the comments with more illustrations and wins!

#StrongerTogether or as @TaylorHoliday put it:

“F*ck this virus.”

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏🏿" title="Folded hands (dark skin tone)" aria-label="Emoji: Folded hands (dark skin tone)">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Folded hands" aria-label="Emoji: Folded hands">
You can follow @AaronOrendorff.
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