I see Robert Jenrick is getting the Twitter treatment. Some thoughts on this and the wider role of the media at the moment.

Coronavirus is fundamentally a slow moving news story being played out by the broadcasters in a fast moving way. Wall to wall coverage all day every day.

But there is not enough happening to actually justify this 24/7 coverage. COVID-19 is a nuanced, technical story that doesn't naturally suit broadcast. Broadcasters need to realise this and not create hysteria around 'u-turns' or 'chaos'. Papers are, I feel, grappling it better.

Therefore I think the government would be better served by not putting Ministers up for morning rounds. Good people doing their best - like Jenrick - are being hammered for not having anything new to say and are being challenged with the same, repetitive questioning.

The 1700 briefing should be enough to coherently set out what is happening in the UK, but it perhaps requires more senior people more often. It should also be more folksy, talk directly to the British people and perhaps each day praise different sectors as 'heroes of the day'.

However No10 will - I think- feel that if it doesn't put people up in the morning the broadcasters will use third party voices who are hostile to government, even if their expertise is questionable on the matters at hand. Again broadcasters need to choose their voices carefully.

Government has acknowledged it may not get everything right all the time. Broadcasters should do the same and commit to less gotcha interviewing.