THE PERSONASPHERE: the art form to express the zeitgeist will be the Persona: the authentic self on display. Those best able to embody archetypal personality types will gain followers who identify with their persona. While it is currently a very new art form, Great Personas

will be those best able to personify the disposition of the masses and those who best personify classic archetypes in the context of the times. It is the penultimate form of self expression: streams of consciousness straight to those who identify with the archetype.

In some sense it is the ultimate "end of history" art form; the direct, authentic (but filtered/curated) self. It is the end of the development of art as self expression. In its ability to embody the zeitgeist, what better method is there than pure personification?

When the Persona itself it's the ultimate art form, the specific artistic mediums through which it is communicated do not matter, as long as there exists the infrastructure (e.g. social media) to display the Persona for all to see. In previous eras, this type of visibility was

impossible and actually limited by the nature of artistic mediums (only so many people could see a painting). Mediums only matter now in the development of the Persona.