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from its first issue under Arthur Baldwin Turnure in 1892 to the state of Anna Wintour's US vogue today.
from its first issue under Arthur Baldwin Turnure in 1892 to the state of Anna Wintour's US vogue today.
Founded in 1892 as a weekly high-society journal, Vogue was created by Arthur Baldwin Turnure for New York Cityβs social elite and covering news of the local social scene, traditions of high society, and social etiquette; it also reviewed books, plays, and music.
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a) 1890s
b) 1900s
c) 1910s
d) 1920s
e) 1930s
f) 1940s
g) 1950s
h) 1960s
i) 1970s
j) 1980s
k) 1990s
l) 2000s
m) 2010s
a) 1890s
b) 1900s
c) 1910s
d) 1920s
e) 1930s
f) 1940s
g) 1950s
h) 1960s
i) 1970s
j) 1980s
k) 1990s
l) 2000s
m) 2010s
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The first issue was published on Dec 17 1892, w/a price of 10 cents (~$2.85 in 2019). Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs as well as the belle."
From its inception, the magazine targeted the new New York upper class, recounting their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore...and everyone who wanted to look like them and enter their exclusive circle
The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership.Growth was slow during this initial period.
This particular one was the exact very first cover of Vogue (December 17 1892).
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CondΓ© Montrose Nast, the founder of CondΓ© Nast Publications, bought Vogue in the early 1900s and transformed it into a womenβs fashion magazine focused on beauty, composure, and etiquette.
Vogue soon became known for its distinctive photographs and high editorial quality. Nast hired the best illustrators and photographers of the day, and they produced covers for the magazine that were consistently sophisticated and occasionally revolutionary.
The magazine's number of publications and profit increased dramatically under Nast's management. It continued to target an upscale audience and expanded into the coverage of weddings. Nast also expanded Vogue internationally.
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When the First World War made deliveries in βthe Old Worldβ impossible, printing began in England. The decision to print in England proved successful, causing Nast to release the first issue of French Vogue by the end of the decade (in 1920).
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The magazine's number of subscriptions surged during the Great Depression, and again during World War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, having been moved over from Vanity Fair by publisher CondΓ© Nast.
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In July 1932, American Vogue placed its first colour photograph on the cover of the magazine. The photograph was taken by photographer Edward Jean Steichen and portrayed a woman swimmer holding a beach ball in the air.
In August 1933, the cover features model Toto Koopman who is both bisexual and biracial. She portrays a woman that readers during the Great Depression would dream to be like.
Following this, Vogue led the decline of fashion illustration in the late 1930s, when they began to replace their illustrated covers, by artists such as Dagmar Freuchen, with photographic images.
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Nast was responsible for introducing colour printing & the "two-page spread." He has been credited with turning Vogue into a "successful business" & the "women's magazine we recognize today," having substantially increased sales volumes until his death in 1942.
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The decade was known as the magazine's βpowerful yearsβ - Jessica Daves became editor-in-chief. Daves led a quiet charge for excellence during one of the most challenging, transformative, and rich decades in the magazineβs history.
Daves said taste is something that can be taught & learned. She edited Vogue w/the conviction that it should be a vehicle to educate public taste. While fashion coverage remained a priority, Daves also elevated the written content, esp more robust arts & literature features.
