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๐๐ข๐ช ๐ง๐ข โ๐๐ข๐ฅ๐ฅ๐๐๐ง๐๐ฌโ ๐ฅ๐จ๐ก ๐ ๐ฆ๐จ๐๐๐๐ฆ๐ฆ๐๐จ๐ ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ ๐๐๐ฉ๐๐ฅ๐ง.
This is a thread for every individual or business owner who wishes to explore Instagram as a platform to find more customers and MAKE MORE MONEY...
The thread will expose you...
This is a thread for every individual or business owner who wishes to explore Instagram as a platform to find more customers and MAKE MORE MONEY...
The thread will expose you...
To everything about Instagram Advertising from its latform after this thread...
You will be able run an advert... and to a large extent do it successfully.
Beyond this, I will be sharing close to 30 Priceless tips...
Knowledge I gained from spending a lot of time and
You will be able run an advert... and to a large extent do it successfully.
Beyond this, I will be sharing close to 30 Priceless tips...
Knowledge I gained from spending a lot of time and
A LOT OF MONEY on Instagram marketing.
Please follow me... using the pictures too.
So let's begin...
Please follow me... using the pictures too.
So let's begin...
๐๐ข๐ช ๐ง๐ข โ๐๐ข๐ฅ๐ฅ๐๐๐ง๐๐ฌโ ๐ฅ๐จ๐ก ๐ ๐ฆ๐จ๐๐๐๐ฆ๐ฆ๐๐จ๐ ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ ๐๐๐ฉ๐๐ฅ๐ง.
There are two places from which you can run Instagram advertisementsโฆ
Option 1: Directly From Instagram
Option 2: From The Facebook Ads Manager
In this threadโฆ
There are two places from which you can run Instagram advertisementsโฆ
Option 1: Directly From Instagram
Option 2: From The Facebook Ads Manager
In this threadโฆ
we will be dealing in detail with the first, so letโs change the topic a little bitโฆ
โ๐๐ผ๐ ๐๐ผ โ๐ฐ๐ผ๐ฟ๐ฟ๐ฒ๐ฐ๐๐น๐โ ๐ฟ๐๐ป ๐ฎ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ.โ
But I am sure...
some of you are about to ask
โ๐๐ผ๐ ๐๐ผ โ๐ฐ๐ผ๐ฟ๐ฟ๐ฒ๐ฐ๐๐น๐โ ๐ฟ๐๐ป ๐ฎ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐น๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ.โ
But I am sure...
some of you are about to ask
which one is better?
or are they both beneficial?
Don't worry...
I will reveal which from my experience, is better...
but I will also explain the crucial importance of both.
Moving onโฆ
or are they both beneficial?
Don't worry...
I will reveal which from my experience, is better...
but I will also explain the crucial importance of both.
Moving onโฆ
There are a few things you must do before you run any Instagram advert...
Here they are...
1. You must have an Instagram Account.
2. Your Instagram Account has to be converted to a professional or business page.
3. Your Instagram Account must be linked to a Facebook Page...
Here they are...
1. You must have an Instagram Account.
2. Your Instagram Account has to be converted to a professional or business page.
3. Your Instagram Account must be linked to a Facebook Page...
4. Your Facebook page must be linked to a Facebook business account ( actually a particular ad account )
5. Your ad account must have a valid payment option. (Use a dollar cardโฆ I use the ones provided by @getbarter โฆ itโs seamless.)
Finally...
There has to be a post on...
5. Your ad account must have a valid payment option. (Use a dollar cardโฆ I use the ones provided by @getbarter โฆ itโs seamless.)
Finally...
There has to be a post on...
your Instagram page before you can run your Instagram advert.
Once you have all these settledโฆ then you would be allowed to run an advert on Instagram.
Now to correctly running the ads...
Once you have all these settledโฆ then you would be allowed to run an advert on Instagram.
Now to correctly running the ads...
STEP 1. [ Please always view the images ]
Click the post you wish to run as an advert, and below the post you will find a button that says promoteโฆ
CLICK THE PROMOTE BUTTON.
![STEP 1. [ Please always view the images ]Click the post you wish to run as an advert, and below the post you will find a button that says promoteโฆ CLICK THE PROMOTE BUTTON.](https://pbs.twimg.com/media/ET9ULcPWAAEMzmO.jpg "STEP 1. [ Please always view the images ]Click the post you wish to run as an advert, and below the post you will find a button that says promoteโฆ CLICK THE PROMOTE BUTTON.")
Click the post you wish to run as an advert, and below the post you will find a button that says promoteโฆ
CLICK THE PROMOTE BUTTON.
TIP 1: Sometimes Instagram disables the promote button under some posts because the algorithm has noticed that your picture has low quality too much text or goes against their policies ( sensitive content.)
TIP 2: Before you run an advert ensure that it contains a properly...
TIP 2: Before you run an advert ensure that it contains a properly...
taken picture of your product or graphic expression of your service.
TIP 3: From my experience, product photos are usually better than modelled shots. Modelled shots get A LOT OF LIKES, few profile visits and fewer conversions.
TIP 4: The fact that your promotions get you...
TIP 3: From my experience, product photos are usually better than modelled shots. Modelled shots get A LOT OF LIKES, few profile visits and fewer conversions.
TIP 4: The fact that your promotions get you...
a lot of views or likes should never be enough to make you smile, only smile after you get a significant amount of conversions, then rejoice when you receive a credit alertโฆ only.
You have to realise that...
You have to realise that...
There are some people on Instagramโฆ who have a default setting of liking whatever they see on their homepage without actually visiting the page.
So donโt fall victim to those people.
๐ฆ๐ง๐๐ฃ ๐ฎ: [ Please always view the images ]
SELECT WHERE YOU WANT TO SEND.
![There are some people on Instagramโฆ who have a default setting of liking whatever they see on their homepage without actually visiting the page. So donโt fall victim to those people.๐ฆ๐ง๐๐ฃ ๐ฎ: [ Please always view the images ]SELECT WHERE YOU WANT TO SEND.](https://pbs.twimg.com/media/ET9VS_xWoAEnhot.jpg "There are some people on Instagramโฆ who have a default setting of liking whatever they see on their homepage without actually visiting the page. So donโt fall victim to those people.๐ฆ๐ง๐๐ฃ ๐ฎ: [ Please always view the images ]SELECT WHERE YOU WANT TO SEND.")
So donโt fall victim to those people.
๐ฆ๐ง๐๐ฃ ๐ฎ: [ Please always view the images ]
SELECT WHERE YOU WANT TO SEND.
You have 3 options as you have rightly seen.
Option 1, your profileโฆ
This means that when you run the ad, people that click the advert will come directly to your profile.
TIP 5: Use this option only when you are doing brand awareness alone. When you are more interested...
Option 1, your profileโฆ
This means that when you run the ad, people that click the advert will come directly to your profile.
TIP 5: Use this option only when you are doing brand awareness alone. When you are more interested...
in people seeing your identity as a business or as a professional.
TIP 6: Itโs usually a bloody waste of money to be honest because from my experience people who click adverts are usually interested in seeing the source, so they would normally click the profile.
Option 2...
TIP 6: Itโs usually a bloody waste of money to be honest because from my experience people who click adverts are usually interested in seeing the source, so they would normally click the profile.
Option 2...
your websiteโฆ
This destination allows for people who click on your advert to visit your website or any working URL (link)...
So yes you can use your Whatsapp business link, you can as well use a link to a formโฆ
or any link in general.
TIP 7: If you are like me...
This destination allows for people who click on your advert to visit your website or any working URL (link)...
So yes you can use your Whatsapp business link, you can as well use a link to a formโฆ
or any link in general.
TIP 7: If you are like me...
and you sometimes like to interact with your customers via messagingโฆ input your Whatsapp link here.
TIP 8: If you want to do both, to enable faster conversion. then you can create a basic landing page using elementorโฆ
Include the best pictures of your products and then...
TIP 8: If you want to do both, to enable faster conversion. then you can create a basic landing page using elementorโฆ
Include the best pictures of your products and then...
direct them to your Whatsapp messenger for final conversion.
TIP 9: If you do not like to interact with customers, and you simply prefer a page that automates both their inquiries and conversionsโฆ
Then build a simple sales page and make sure it includes the followingโฆ
TIP 9: If you do not like to interact with customers, and you simply prefer a page that automates both their inquiries and conversionsโฆ
Then build a simple sales page and make sure it includes the followingโฆ
1. The BEST pictures of your products.
2. The advantages of your products and features.
3. Quality assurance and refund policy
4. Frequently asked questions
5. Customer reviews and ratings
And as much more as you can get to convince them...
2. The advantages of your products and features.
3. Quality assurance and refund policy
4. Frequently asked questions
5. Customer reviews and ratings
And as much more as you can get to convince them...
Research lead ages, sales pages. product pages and sales funnels. There is so much available on google an Youtube...
Go and use those platforms... they help!
TIP 10. You can also link a form if you do not want to talk too much with your customers.
When you link the form...
Go and use those platforms... they help!
TIP 10. You can also link a form if you do not want to talk too much with your customers.
When you link the form...
Collect their names, phone number and delivery addressโฆ
Then on the formโฆ simply input your payment details there.
Option 3, your direct messagesโฆ
Using this option will lead your advert viewers to your instagram messenger.
Then on the formโฆ simply input your payment details there.
Option 3, your direct messagesโฆ
Using this option will lead your advert viewers to your instagram messenger.
TIP 11:
๐ก๐๐ฉ๐๐ฅ ๐จ๐ฆ๐ ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ ๐๐๐ฅ๐๐๐ง ๐ ๐๐ฆ๐ฆ๐๐๐๐ฆ!
Why?
Because it is difficult to collect data or organise your customers whereas Whatsapp business does this seamlessly.
Now to step 3...
๐ก๐๐ฉ๐๐ฅ ๐จ๐ฆ๐ ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ ๐๐๐ฅ๐๐๐ง ๐ ๐๐ฆ๐ฆ๐๐๐๐ฆ!
Why?
Because it is difficult to collect data or organise your customers whereas Whatsapp business does this seamlessly.
Now to step 3...
STEP 3. [ Please always view the images ]
ADD URL ACTION BUTTON.
Basicallyโฆ they just need you to issue the command relatively to whatever you are offering to the customer.
![STEP 3. [ Please always view the images ]ADD URL ACTION BUTTON.Basicallyโฆ they just need you to issue the command relatively to whatever you are offering to the customer.](https://pbs.twimg.com/media/ET9YU3KX0AYnnkP.jpg "STEP 3. [ Please always view the images ]ADD URL ACTION BUTTON.Basicallyโฆ they just need you to issue the command relatively to whatever you are offering to the customer.")
ADD URL ACTION BUTTON.
Basicallyโฆ they just need you to issue the command relatively to whatever you are offering to the customer.
This is what the audience will see below your advert creative when they interact with advert.
TIP 12: Itโs self explanatoryโฆ
but if you are advertising a product, then use a shop now if it's a service, then use Sign up or contact us. Its clear let's move onโฆ
TIP 12: Itโs self explanatoryโฆ
but if you are advertising a product, then use a shop now if it's a service, then use Sign up or contact us. Its clear let's move onโฆ
STEP 5. REVIEW THE DESTINATION.
In my selection here, I have decided to do a message conversion. I want to talk to them via Whatsapp business...
So I have taken the link from Whatsapp and attached it as a URL for the โYour Websiteโ option.
In my selection here, I have decided to do a message conversion. I want to talk to them via Whatsapp business...
So I have taken the link from Whatsapp and attached it as a URL for the โYour Websiteโ option.
I have also selected the shop now optionโฆ
Please look through...
TIP 13: Always do reviews, sometimes the network may be slow, servers may be poor and so the platform may reset your settings to default.
It has happened before and my campaign was lost...
Please look through...
TIP 13: Always do reviews, sometimes the network may be slow, servers may be poor and so the platform may reset your settings to default.
It has happened before and my campaign was lost...
I only got followers and likes for a day without conversions until I figured the problem and re-did the ad.
Again... I will state it here very briefly;
TIP 14: The number of followers or likes you have does not equal to conversion. You can have up to 10K followers...
Again... I will state it here very briefly;
TIP 14: The number of followers or likes you have does not equal to conversion. You can have up to 10K followers...
1000 Likes, and you won't make a single sale...
Why? Because most times...
You are serving the wrong audience, or your marketing destination for conversion is flawed...
Moving on to step 6...
Why? Because most times...
You are serving the wrong audience, or your marketing destination for conversion is flawed...
Moving on to step 6...
STEP 6. [ Please always view the images ]
SELECT YOUR TARGET AUDIENCE
Please ignore Dyslexia Event and #IVOTEMYSELFโฆ
Those are campaigns I ran for some of my clientsโฆ
So in this sectionโฆ
You have two optionsโฆ
Automatic targeting done by Instagram
Or Create your own..
![STEP 6. [ Please always view the images ]SELECT YOUR TARGET AUDIENCEPlease ignore Dyslexia Event and #IVOTEMYSELFโฆThose are campaigns I ran for some of my clientsโฆ So in this sectionโฆ You have two optionsโฆAutomatic targeting done by InstagramOr Create your own..](https://pbs.twimg.com/media/ET9dcUuXYAE__V1.jpg "STEP 6. [ Please always view the images ]SELECT YOUR TARGET AUDIENCEPlease ignore Dyslexia Event and #IVOTEMYSELFโฆThose are campaigns I ran for some of my clientsโฆ So in this sectionโฆ You have two optionsโฆAutomatic targeting done by InstagramOr Create your own..")
SELECT YOUR TARGET AUDIENCE
Please ignore Dyslexia Event and #IVOTEMYSELFโฆ
Those are campaigns I ran for some of my clientsโฆ
So in this sectionโฆ
You have two optionsโฆ
Automatic targeting done by Instagram
Or Create your own..
Audience manuallyโฆ
TIP 15. CRUCIAL!
Please pleaseโฆ And pleaseโฆ
๐ก๐๐ฉ๐๐ฅ ๐๐ข๐๐๐ข๐ช ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ โ๐ฆ ๐ฅ๐๐๐ข๐ ๐ ๐๐ก๐๐๐ง๐๐ข๐ก!
Here is whyโฆ
Instagram is a business and they definitely want to make as much money as they can from youโฆ
TIP 15. CRUCIAL!
Please pleaseโฆ And pleaseโฆ
๐ก๐๐ฉ๐๐ฅ ๐๐ข๐๐๐ข๐ช ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ โ๐ฆ ๐ฅ๐๐๐ข๐ ๐ ๐๐ก๐๐๐ง๐๐ข๐ก!
Here is whyโฆ
Instagram is a business and they definitely want to make as much money as they can from youโฆ
Their algorithm is their most important tool, and will work mostly to their advantageโฆ
So if you do not know how to work the algorithm to your favourโฆ
You will lose a lot of money and pay them.
BUT!
So if you do not know how to work the algorithm to your favourโฆ
You will lose a lot of money and pay them.
BUT!
Sometimes the Instagram algorithm automatic recommendation can be usedโฆ
But only and only ifโฆ
Your page is clean and your audience is your actual market. Because automatic recommendation involvesโฆ
The algorithm studying your page, followers, likes, saves, comments etc...
But only and only ifโฆ
Your page is clean and your audience is your actual market. Because automatic recommendation involvesโฆ
The algorithm studying your page, followers, likes, saves, comments etc...
And then it sends your ads to an audience that is similar to the results it has obtained.
So my brother or my sisterโฆ
Most of your pages are usually mostly not clean, especially because Nigeria's data in itself is not cleanโฆ
So againโฆ
So my brother or my sisterโฆ
Most of your pages are usually mostly not clean, especially because Nigeria's data in itself is not cleanโฆ
So againโฆ
๐ก๐๐ฉ๐๐ฅ ๐๐ข๐๐๐ข๐ช ๐๐ก๐ฆ๐ง๐๐๐ฅ๐๐ โ๐ฆ ๐ฅ๐๐๐ข๐ ๐ ๐๐ก๐๐๐ง๐๐ข๐ก!
Back to our STEP 6
SELECTING YOUR TARGET AUDIENCE
Option 2โฆ
๐๐ผ๐ ๐๐ผ โ๐ฐ๐ผ๐ฟ๐ฟ๐ฒ๐ฐ๐๐น๐โ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ฒ๐ฑ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ผ๐ป ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ.
Back to our STEP 6
SELECTING YOUR TARGET AUDIENCE
Option 2โฆ
๐๐ผ๐ ๐๐ผ โ๐ฐ๐ผ๐ฟ๐ฟ๐ฒ๐ฐ๐๐น๐โ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ฒ๐ฑ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ผ๐ป ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ.
As you can clearly see from the picture,
Instagram is asking you to input your targeting options,
So basically, she is asking you to tell her about the characteristics and features of the people you want to reachโฆ
Instagram is asking you to input your targeting options,
So basically, she is asking you to tell her about the characteristics and features of the people you want to reachโฆ
TIP 16: ALWAYS DO MORE THAN ENOUGH RESEARCH.
Before you enter into Instagram marketing, or particularly before doing audience targetingโฆ
Make sure you know everything there is to know about your target marketโฆ so that you can locate that audience on Instagramโฆ
Before you enter into Instagram marketing, or particularly before doing audience targetingโฆ
Make sure you know everything there is to know about your target marketโฆ so that you can locate that audience on Instagramโฆ
It is impossible to target people you know nothing about, how do you describe a person to another person, when you do not know what he or she looks likeโฆ
Moving onโฆ
Lets now describe our audience by utilising demographies...
Moving onโฆ
Lets now describe our audience by utilising demographies...
TIP 17: ALWAYS NAME YOUR AUDIENCES โSENSIBLYโ.
When you are creating audiences, especially from directly from Instagramโฆ
It is important to name these audiences so that it is a lot easier to track your ad success in that audience.
When you are creating audiences, especially from directly from Instagramโฆ
It is important to name these audiences so that it is a lot easier to track your ad success in that audience.
TIP 18: CREATE GOOGLE DOCS, AND STORE AD DATA THERE.
Be professional about your advertisingโฆ nothing ever works till you test it outโฆ
In Instagram advertising, we must always test every variable, and the reason why we test is so we can optimise!
...
Be professional about your advertisingโฆ nothing ever works till you test it outโฆ
In Instagram advertising, we must always test every variable, and the reason why we test is so we can optimise!
...
And the only way to optimise is to use data from your testsโฆ
Yesโฆ Facebook stores a lot for youโฆ
But there are some things she doesnโt do for youโฆ
And you need every single detail to be able to optimise successfullyโฆ so write things down and store it in your google docs.
Yesโฆ Facebook stores a lot for youโฆ
But there are some things she doesnโt do for youโฆ
And you need every single detail to be able to optimise successfullyโฆ so write things down and store it in your google docs.
Wow...
This is getting really long...
But I hope you are following...
The first thing you see on this page is the number of potential people your advert can reach...
This simply means... the number of people who will receive the advert on their home pages or explore pages...
This is getting really long...
But I hope you are following...
The first thing you see on this page is the number of potential people your advert can reach...
This simply means... the number of people who will receive the advert on their home pages or explore pages...
The number increases as you input your targeting variables...
The next thing you see and the first thing you have to do is name your Instagram advert...
TIP 19: Use a name that relates to what you may be testing... age, interest or location...
The next thing you see and the first thing you have to do is name your Instagram advert...
TIP 19: Use a name that relates to what you may be testing... age, interest or location...
The second part of audience targeting has to do with the location where you would like to send your ads to...
CLICK ON THE LOCATIONS SECTION.
You can send your ads anywhere in the WORLD
Anywhere in Nigeria
Anywhere in Lagos
And even some specific places within states...
CLICK ON THE LOCATIONS SECTION.
You can send your ads anywhere in the WORLD
Anywhere in Nigeria
Anywhere in Lagos
And even some specific places within states...
TIP 19: Before selecting a location try to have an either of where your audience isโฆ where more people are most likely to buy your products.
Use Nairaland,
Use Facebook Insights and Analytics.
Use your competitors,
Use Jijiโฆ
Ask around...
Use Nairaland,
Use Facebook Insights and Analytics.
Use your competitors,
Use Jijiโฆ
Ask around...
All these platforms are key in helping you get information.
But more importantlyโฆ test this information out by running some adverts on them...
Create variables...
Once it worksโฆ then capitalise on it!
But more importantlyโฆ test this information out by running some adverts on them...
Create variables...
Once it worksโฆ then capitalise on it!
TIP 20: Never be โFOOLISHโ enough to target the entire Nigeriaโฆ what is your problemโฆ
Always target specific states, in fact, if you canโฆ target specific locations within states.
But the algorithm does not usually allow you to be that free.
Always target specific states, in fact, if you canโฆ target specific locations within states.
But the algorithm does not usually allow you to be that free.
TIP 21: When you are targeting locations
(for Instagram direct advertising)โฆ
The algorithm sends the ads not only to people who are living in that locationโฆ
but also to people who have visited that location.
(for Instagram direct advertising)โฆ
The algorithm sends the ads not only to people who are living in that locationโฆ
but also to people who have visited that location.
TIP 22: Some locations I know work well areโฆ LAGOS, ABUJA, PH, DELTA KANO etcโฆ
To be honestโฆ it depends on what your business is and what you are sellingโฆ
but ABUJA and LAGOS are money makers!
To be honestโฆ it depends on what your business is and what you are sellingโฆ
but ABUJA and LAGOS are money makers!
TIP 23: When you are inputting a location, always check to make sure that you have typed and selected the actual place you have in mind.
Some places have repetitionsโฆ
So donโt go and target LAgos Portugal thinking you are targeting people in Nigeriaโฆ
Some places have repetitionsโฆ
So donโt go and target LAgos Portugal thinking you are targeting people in Nigeriaโฆ
LOL...
You will lose 'BIG' money.
Alright... Back to how to target people in locations...
You will lose 'BIG' money.
Alright... Back to how to target people in locations...
When you click on the locations sectionโฆ
You will find two options, Regional and Localโฆ Regional allows you to type in the names of the locationโฆ
And then local allows you to target people based on their proximity to you on the mapโฆ
You will find two options, Regional and Localโฆ Regional allows you to type in the names of the locationโฆ
And then local allows you to target people based on their proximity to you on the mapโฆ
TIP 24: Notice!!
There is a Kano in DRC (Congo)... so you really need to be careful when inputing the locations you have in mind....
TIP 25: I havenโt tried to use the local option, it might be interestingโฆ so yes feel free to test it out but make sure that as you increase...
There is a Kano in DRC (Congo)... so you really need to be careful when inputing the locations you have in mind....
TIP 25: I havenโt tried to use the local option, it might be interestingโฆ so yes feel free to test it out but make sure that as you increase...
the proximity, you are checking that your total number of reach is also increasing.
I recommend this for people living in very exposed areas in Nigeriaโฆ again use Facebook analytics to find out where there are crowds of users.
So back to the sectionโฆ
I recommend this for people living in very exposed areas in Nigeriaโฆ again use Facebook analytics to find out where there are crowds of users.
So back to the sectionโฆ
All you need to do here is to enter the name of the location you have in mindโฆ
I have entered some locations hereโฆ
Try it out yourself too.
When you are done, press the done button and the platform will return you to the targeting home page.
It should look like this...
I have entered some locations hereโฆ
Try it out yourself too.
When you are done, press the done button and the platform will return you to the targeting home page.
It should look like this...
So after entering my location...
You can now see that my potential reach has now become 14 Million people.
TIP 26: The fact that you are seeing 14 Million people does not mean that 14 Million people will see your ads...
The platform shows you the total number of people...
You can now see that my potential reach has now become 14 Million people.
TIP 26: The fact that you are seeing 14 Million people does not mean that 14 Million people will see your ads...
The platform shows you the total number of people...
that match your targeting specification and variables people that are on their platform...
But guess what... not u to half of these people are active....
Because research shows that there are only
6 - 7 Million active users in Nigeria.
So be smart and wise...
But guess what... not u to half of these people are active....
Because research shows that there are only
6 - 7 Million active users in Nigeria.
So be smart and wise...
Now to the third step in targeting...
Interest based targeting...
All you need to do here is enter the interests of your target market here...
For example... look at my second picture...
My target audience are people who run business and want to do Instagram adverts...
Interest based targeting...
All you need to do here is enter the interests of your target market here...
For example... look at my second picture...
My target audience are people who run business and want to do Instagram adverts...
You can carefully review all the interests I have put in there.
TIP 27: Interest is just a big word... to be honest...
Just think about it this way...
Who is your audience?
What does he or she wear? (Brand Names)
Where do they go for fun?
What do they like to eat?
TIP 27: Interest is just a big word... to be honest...
Just think about it this way...
Who is your audience?
What does he or she wear? (Brand Names)
Where do they go for fun?
What do they like to eat?
What movies do they watch?
Where do they visit?
What games do they play?
What do they do?
What do they sell?
Where do they work?
What tools do they use?
Create more questions...
And then use research to answer all of them!
Where do they visit?
What games do they play?
What do they do?
What do they sell?
Where do they work?
What tools do they use?
Create more questions...
And then use research to answer all of them!
TIP 28: A good way to find people that have money in Nigeria is to target popular brands, tourist locations, luxury phones, Netflix.... etc
Those people have money... LOL!
See all the information I am giving you for free...
LOL!
Those people have money... LOL!
See all the information I am giving you for free...
LOL!
TIP 29: When typing your interest again monitor your reach, it is important to include as many variables as possible.
So that your ad can deliver to as many people as possible.
Instagram will always use all of your money. There are no bids or cost per click on here...
So that your ad can deliver to as many people as possible.
Instagram will always use all of your money. There are no bids or cost per click on here...
TIP 30: Again... people are inactive
So the more interests you input is the more 'ACTIVE' people you can reach out to.
You can view my targeting variables...
TIP 31: After you are done entering the interests...
SAVE IT by clicking done, so you don't have to start all over..
So the more interests you input is the more 'ACTIVE' people you can reach out to.
You can view my targeting variables...
TIP 31: After you are done entering the interests...
SAVE IT by clicking done, so you don't have to start all over..
again, this is why I have also said you should save every detail on google docs...
That way life will be easier if you make a mistake.
The final part about audience targeting is the...
GENDER AND AGE DEMOGRAPHY...
That way life will be easier if you make a mistake.
The final part about audience targeting is the...
GENDER AND AGE DEMOGRAPHY...
This section is pretty straight forward...
For gender...
All you need to do is click either male or female or both.
TIP 32: Know your audience, test your information then capitalise on that information. One of my businesses focuses on only the male gender...
For gender...
All you need to do is click either male or female or both.
TIP 32: Know your audience, test your information then capitalise on that information. One of my businesses focuses on only the male gender...
Not because females don't buy it...
But because from my data...
Out of every 10 orders at least 9 are male.
So it didn't make any sense to continue sending ads to both genders...
I would spend less if i sent it to only the male gender.
SO KNOW YOUR AUDIENCE AND TEST.
But because from my data...
Out of every 10 orders at least 9 are male.
So it didn't make any sense to continue sending ads to both genders...
I would spend less if i sent it to only the male gender.
SO KNOW YOUR AUDIENCE AND TEST.
And Now to age bracket...
Simply slide both sides of the bar to provide age limits... the younger age limit and the older one too...
TIP 33: The only way to truly know the right age bracket for your ads is to do a research and then test.
When you test, you will be able to...
Simply slide both sides of the bar to provide age limits... the younger age limit and the older one too...
TIP 33: The only way to truly know the right age bracket for your ads is to do a research and then test.
When you test, you will be able to...
deduce from your promotion insights, the better age bracket to target.
TIP 34: From my experience, I do not advice you target anyone above 40 - 45 on Instagram...
Most of those guys are on Facebook.... but hey,
I don't know everything, you test too...
TIP 34: From my experience, I do not advice you target anyone above 40 - 45 on Instagram...
Most of those guys are on Facebook.... but hey,
I don't know everything, you test too...
Awesome....
Now we are done with targeting via Instagram...
Here is our total result...
DON'T FORGET TO REVIEW AND SAVE (CLICK DONE).
And now to the next step...
STEP 7: BUDGET AND DURATION
Now we are done with targeting via Instagram...
Here is our total result...
DON'T FORGET TO REVIEW AND SAVE (CLICK DONE).
And now to the next step...
STEP 7: BUDGET AND DURATION
The next step...
STEP 7: BUDGET AND DURATION.
After reviewing your targeting, the next section is inputing a budget, the amount of money you want to spend daily on the campaign...
And then inputing a duration, how long you want the campaign to run for...
STEP 7: BUDGET AND DURATION.
After reviewing your targeting, the next section is inputing a budget, the amount of money you want to spend daily on the campaign...
And then inputing a duration, how long you want the campaign to run for...
TIP 35: When you are testing an advert, spend between 1000 and 2500 daily and at least run the ad for 5 days...
Thats when you can get the best results.
TIP 36: The only time you should ever stop your adverts from running is if there is an obvious failure and no matter what...
Thats when you can get the best results.
TIP 36: The only time you should ever stop your adverts from running is if there is an obvious failure and no matter what...
Give your advert at least 24 Hours before any form of stopping or cancellation.
TIP 37: The more money you spend is the more people you will reach... notice that, our reach has now changed from 3.8 Million people to 12000 - 34000 people...
The more you spend is the more...
TIP 37: The more money you spend is the more people you will reach... notice that, our reach has now changed from 3.8 Million people to 12000 - 34000 people...
The more you spend is the more...
people you will reach...
TIP 38: Don't be too eager to spend more money, run the test and review your analytics... don't just carelessly increase your budget blindly thinking that you will reach more people...
I have lost a lot of money that way!
And that completes the...
TIP 38: Don't be too eager to spend more money, run the test and review your analytics... don't just carelessly increase your budget blindly thinking that you will reach more people...
I have lost a lot of money that way!
And that completes the...
budget and duration section.
After clicking done... the next step is to review the entire advert...
STEP 8: REVIEW YOUR ADSET.
After clicking done... the next step is to review the entire advert...
STEP 8: REVIEW YOUR ADSET.
It is crucial to look through your promotion or ad and make sure all is well and okay with it.
The first button you see is 'Preview Promotion'
Click this button to view the promotion...
Instagram will deliver your ads in 3 places...
1. Posts
2. Stories
3. Explore Pages...
The first button you see is 'Preview Promotion'
Click this button to view the promotion...
Instagram will deliver your ads in 3 places...
1. Posts
2. Stories
3. Explore Pages...
So click a preview to see how it looks on all the placements...
TIP 39: Your ads must have headlines, creatives and the body of text... so when previewing your ad...
Look at it from the place of the customer...
Does it look convincing at first glance?
TIP 39: Your ads must have headlines, creatives and the body of text... so when previewing your ad...
Look at it from the place of the customer...
Does it look convincing at first glance?
Is your headline showing clearly enough?
LOOK THROUGH WELL.
STEP 9: CREATE YOUR AD.
After you are satisfied with the preview, then click 'Create promotion'...
And you are all set!
Instagram will accept your adverts into review...
LOOK THROUGH WELL.
STEP 9: CREATE YOUR AD.
After you are satisfied with the preview, then click 'Create promotion'...
And you are all set!
Instagram will accept your adverts into review...
They will investigate your ads and decide if it complies with their community regulations...
This may take some minutes or even hours...
It's their platform, so give them time.
And now... to the final step...
This may take some minutes or even hours...
It's their platform, so give them time.
And now... to the final step...
STEP 10: MONITORING YOUR ADS.
There are two places from which you can monitor an advert,
1. From Instagram
2. From Your Ads Manager
To monitor it from Instagram... all you need is to click the 'view promotion' button under your post...
And to do it from ads manager...
There are two places from which you can monitor an advert,
1. From Instagram
2. From Your Ads Manager
To monitor it from Instagram... all you need is to click the 'view promotion' button under your post...
And to do it from ads manager...
that is the app...
Open your app and click on the promotion...
And that's all...
TIP 40: You have to spend money to make money don't be one of those people, who want to make money... but don't want to make any investments towards it.
Ads are great, TRULY they are...
Open your app and click on the promotion...
And that's all...
TIP 40: You have to spend money to make money don't be one of those people, who want to make money... but don't want to make any investments towards it.
Ads are great, TRULY they are...
I have made a lot of money from it.
Don't let anyone deceive you... for any reason!
I hope this thread has been useful to you...
Thank you for your time. I am truly grateful.
THE END!
Don't let anyone deceive you... for any reason!
I hope this thread has been useful to you...
Thank you for your time. I am truly grateful.
THE END!
