Financial Times and Wall Street Journal within hours of each other have reports Facebook ‘knew for years’ about key metrics issue. Docs name COO Sandberg and CFO Wehner. Here is FT: https://www.ft.com/content/6fc9fda0-f801-4a56-b007-430ceaedc379">https://www.ft.com/content/6...
Facebook executives allegedly ‘knew for years’ about misleading metric

New court documents claim company was aware key ad metric was exaggerating marketing reach

https://www.ft.com/content/6fc9fda0-f801-4a56-b007-430ceaedc379
Here is Wall Street Journal. “‘My question lately is: How long can we get away with the reach overestimation?’ one employee wrote, according to the Thursday filing.” https://www.wsj.com/articles/facebook-accused-in-amended-lawsuit-of-knowing-ad-audiences-were-inflated-11584745492">https://www.wsj.com/articles/...
Facebook Accused in Amended Lawsuit of Knowing Ad Audiences Were Inflated

Facebook employees were aware the company was overestimating how many people advertisers could reach on the site, according to a complaint in a lawsuit originating with a small-business owner in 2018.

https://www.wsj.com/articles/facebook-accused-in-amended-lawsuit-of-knowing-ad-audiences-were-inflated-11584745492
more on this from Friday night. https://twitter.com/jason_kint/status/1241100633937149954?s=20">https://twitter.com/jason_kin...
Update: Facebook working overtime to keep discovery sealed in lawsuithttps://abs.twimg.com/emoji/v2/... draggable="false" alt="☝️🏾" title="Zeigefinger nach oben (durchschnittlich dunkler Hautton)" aria-label="Emoji: Zeigefinger nach oben (durchschnittlich dunkler Hautton)">regarding inflated reach metrics which FT& #39;s @MsHannahMurphy and WSJ& #39;s @JeffHorwitz previously reported on. Looks like plaintiffs filed today in response with some very strong claims regarding the documents...
Full disclosure, we filed yesterday supporting these docs shouldn’t be sealed due to public interest in case, implications to trust in digital ads, claims of fraud, fake accounts, etc. Cite Parliament report labeling of Facebook as “digital gangsters” among other reports.
Full disclosure, we filed yesterday supporting these docs shouldn’t be sealed due to public interest in case, implications to trust in digital ads, claims of fraud, fake accounts, etc. Cite Parliament report labeling of Facebook as “digital gangsters” among other reports.
Full disclosure, we filed yesterday supporting these docs shouldn’t be sealed due to public interest in case, implications to trust in digital ads, claims of fraud, fake accounts, etc. Cite Parliament report labeling of Facebook as “digital gangsters” among other reports.
Full disclosure, we filed yesterday supporting these docs shouldn’t be sealed due to public interest in case, implications to trust in digital ads, claims of fraud, fake accounts, etc. Cite Parliament report labeling of Facebook as “digital gangsters” among other reports.
Full disclosure, we filed yesterday supporting these docs shouldn’t be sealed due to public interest in case, implications to trust in digital ads, claims of fraud, fake accounts, etc. Cite Parliament report labeling of Facebook as “digital gangsters” among other reports.
also, I should disclose this tweet went viral in Fall 2017 which seemed to put the issue on the map. Of course, the press have uncovered a lot more issues in the last three years. Disappointing. https://twitter.com/jason_kint/status/905237289588199425?s=20">https://twitter.com/jason_kin...
Here is a link to our full filing and the other docs. Thx @PlainSite https://www.plainsite.org/dockets/download.html?id=289529067&z=7467ff4f">https://www.plainsite.org/dockets/d...
more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben"> from previous reports.
Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)
more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable= from previous reports. Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)" title="more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben"> from previous reports. Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)">
more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable= from previous reports. Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)" title="more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben"> from previous reports. Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)">
more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable= from previous reports. Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)" title="more docs just posted in Facebook& #39;s faulty reach metrics case. More https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬆️" title="Pfeil nach oben" aria-label="Emoji: Pfeil nach oben"> from previous reports. Docs are heavily redacted (DCN has requested they be unsealed) but provide tantalizing clues. Plaintiff& #39;s letter references "single most relevant" evidence in Apr 2018? (update 1/4)">
I find that month interesting as I had previously called attention to fake accounts and metrics issues in 2017. But Facebook CEO Zucka was called to testify to Congress in April 2018 so public scrutiny turned up significantly. Docs read as if they made a code change. (update 2/4)
There are also many references to SUMA (Single User Multiple Accounts?) as if Facebook was aware they were double counting users. Since FB& #39;s biz model is built on precision user identity and microtargeted ads, any cover-up of known inaccuracies would be concerning. (update 3/4)
There are also many references to SUMA (Single User Multiple Accounts?) as if Facebook was aware they were double counting users. Since FB& #39;s biz model is built on precision user identity and microtargeted ads, any cover-up of known inaccuracies would be concerning. (update 3/4)
There are also many references to SUMA (Single User Multiple Accounts?) as if Facebook was aware they were double counting users. Since FB& #39;s biz model is built on precision user identity and microtargeted ads, any cover-up of known inaccuracies would be concerning. (update 3/4)
There are also many references to SUMA (Single User Multiple Accounts?) as if Facebook was aware they were double counting users. Since FB& #39;s biz model is built on precision user identity and microtargeted ads, any cover-up of known inaccuracies would be concerning. (update 3/4)
This is just another suit but in area of integrity of their entire unaudited platform where they& #39;ve had prior issues. Any discovery/interrogation which may expose more evidence that Facebook is a dishonest broker should make them very uncomfortable. (4/4) https://www.ft.com/content/98454222-fef1-11e9-b7bc-f3fa4e77dd47">https://www.ft.com/content/9...
Facebook’s fake numbers problem — Lex in depth

The social network has 2.5bn monthly active users but almost 400m of the accounts are bogus

https://www.ft.com/content/98454222-fef1-11e9-b7bc-f3fa4e77dd47
Bam! Our counsel just notified me that the Judge ruled with us and in public interest. Facebook can& #39;t seal these documents. On standby.
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