Of all my clients, I didn& #39;t expect my dirt bike client to be doing the best, performance wise. However, I guess it makes some sense if you are going biking solo and need your gear and or bike fixed.
Our toy client is doing great as well. Interesting to see this as they seller high end kids toys and non of that plastic fisher price stuff. Our kids clothing client is in the same boat too. Luckily the latter is all made in Canada, so little impact to production of kids clothes.
Had a cool chat with a journalist that I read a lot of what they write. As I got off the phone, it occurred to me. If you have not emailed all your clients to just let them know you are on top of things. Do it today. You don& #39;t need to have a plan or have all the answers...
.... you want to let them know that you have their back. We try to get to know our clients pretty personally... down to kids + partner& #39;s name. Since last week we have been putting in place our GTM strategy and being proactive. Without them having to tell us.
We had a client& #39;s child join our team call and they seemed really into what we were talking about. If there ever was a time to have young people/kids see how cool marketing is. Now is the time! I was honestly waiting for them to ask us a questions but 30 seconds later they left.
For Facebook; don& #39;t forget you can target "fans" of FB Page and IG Profile. Great mid-funnel channel to drive more sales from either your full prices or on sale items. Helps fill your funnel as well.

Launch IG Story Polls too. As @SusanEDub would say, great ROAS! #FBAdsChat
Font size & typography are quick CRO wins on ecom sites. Make your site work for the least fancy phones. If people can not read it, they can not buy it. Some tools we use:

Font Size Test: https://grtcalculator.com/ 

Five-Minute">https://grtcalculator.com/">... Typography Guide https://www.pierrickcalvez.com/journal/a-five-minutes-guide-to-better-typography">https://www.pierrickcalvez.com/journal/a...
A Five-Minute Guide to Better Typography — Pierrick Calvez

A Five-Minute Guide to Better Typography — The Work of Pierrick Calvez — Art & Design — Instagram, Twitter: @pierrickcalvez

https://grtcalculator.com/
Maybe more correlation then causation... #ppcchat

With Amazon pausing ads & making @marksCanada our biggest competitor. Sales have been super strong compared to 2 weeks ago.

See other learnings for our PJ client: https://twitter.com/duanebrown/status/1146409849204420609">https://twitter.com/duanebrow...
1 second increase in site speed can dramatically increase your conversion rate. Great look at which @Shopify themes are the fastest out of the box.

Deleted apps leave behind code that slows down a site. Beyond having to many apps.... orphan apps is real. https://twitter.com/hamletbatista/status/1243717839736967169?s=19">https://twitter.com/hamletbat...
Any audit done for a new ecom client, should include their tech stack and what apps slow down the site. Especially if your client has a lot of marketing/advertising apps you& #39;ll be using to synchronize data across platforms.
Why upselling matters right now? Beyond increased AOV. Great way to build customer loyalty. @harrys does a good job from upsell popup to packaging & branding. This is my latest purchase.
Why upselling matters right now? Beyond increased AOV. Great way to build customer loyalty. @harrys does a good job from upsell popup to packaging & branding. This is my latest purchase.
Why upselling matters right now? Beyond increased AOV. Great way to build customer loyalty. @harrys does a good job from upsell popup to packaging & branding. This is my latest purchase.
Why upselling matters right now? Beyond increased AOV. Great way to build customer loyalty. @harrys does a good job from upsell popup to packaging & branding. This is my latest purchase.
Why upselling matters right now? Beyond increased AOV. Great way to build customer loyalty. @harrys does a good job from upsell popup to packaging & branding. This is my latest purchase.
Great look at what SEOs are seeing for ecom sales in the UK during this pandemic. Some learnings we can use for clients and PPC:
https://builtvisible.com/seo-what-we-need-to-do-now

cc">https://builtvisible.com/seo-what-... @rodppc @beyondcontent @Digital_Liam #PPCChat
Talked with an ecom store yesterday....does 90% wholesale.. and they may or may not have GA installed on the site. Owner not sure if any of the last two paid people installed it or checked about it. Pretty sure they never used it to track or prove the value of paid. Heart sank.
This is why people hate and distrust marketing. People are not doing the basics to make sure stores are setup for success. Told the owners I would install GA for free, even if they don& #39;t work with us on paid stuff. They will need it to grow when they come out of this.
To reduce or not? The effect of coronavirus on discounting strategies across 5 markets and the luxury ecom section:
https://edited.com/resources/the-effect-of-coronavirus-on-discounting-strategy/

https://edited.com/resources... href="https://twtext.com//hashtag/PPCChat"> #PPCChat #FBAdsChat #GoogleShopping
Came across this ecom data: how one agency is seeing things affect US ecom sales/rev across fashion, luxury and essential. They manage 500MM in ad spend. More data is good right now to look at things from multiple POV #PPCChat #FBAdsChat

https://covid19.within.co/covid-19retailpulse">https://covid19.within.co/covid-19r...
Paid + email is the ultimate combo. Interesting to see what is happening to email but not shocking data. Still good to confirm what is happening: https://www.bouncex.com/covid-19/ 

h/t">https://www.bouncex.com/covid-19/... @cmikulin for pointing this out.
COVID-19 Retail Pulse | BounceX (soon to be Wunderkind)

See the latest impact of COVID-19 on e-commerce with our real-time dashboard. Actionable recommendations to recover lost revenue. Sign up for updates.

https://www.bouncetwitter.com/covid-19/
If your client thought Snap was not for them. Time to jump on #SnapAs and test it out as March growth numbers should get even better in April. https://twitter.com/TurnerNovak/status/1245454310659567617?fbclid=IwAR1x0iy6xLlM86GF_ZGuqV-EIyLb7fNBjivzlePm6inOa-QW_P8F27Ur4DU">https://twitter.com/TurnerNov...
100 of The Fastest Growing Categories in E-commerce

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020

h/t">https://www.stackline.com/news/top-... to @EddieGarrison and @tonydoesads for pointing this out. #PPCChat #FBAdsChat
Interesting to see what media buyers are doing a week ago. Would love to see this data again in two weeks. The earth is shifting beneath our feet. #PPCChat #FBAdsChat https://twitter.com/ForbesCMO/status/1244654643206119426?s=19">https://twitter.com/ForbesCMO...
Interesting look at numbers from 7 & 8 figure ecom stores #PPCChat #ecomchat #FBAdschat https://twitter.com/youderian/status/1243219419280453634">https://twitter.com/youderian...
Comparing March to the average sales and revenue numbers in Nov. & Dec. Our toy client is doing about 40% of the business at 30% of the ad spend. The results is a 25% cheaper CPA on average for last month vs Christmas. The Amazon halo affect is real.
Struggled to articulate this to clients last week. This pandemic is merging 5 events into a perfect storm, that may never happen again in our life time. 3 or 4 may happen but not all 5.

1. Forced Hibernation
2. Social Isolation
3. Dynamic Competitors
4. Mutated Ecom
5. Amazon
Complied 4 reports I came across for paid ad/email performance around Covid 19. Great if ecom/DTC clients are asking what is going on in the market the last two weeks. Sent this out to my email lists (subscribe below):

https://mailchi.mp/b7e987e82b27/final-results-paid-media-salary-survey-3189945

https://mailchi.mp/b7e987e82... href="https://twtext.com//hashtag/GoogleShopping"> #GoogleShopping #ecomchat #PPCChat
Great questions and POV to think about for PPC too. What is changing and how are people searching differently right now. https://twitter.com/ajkohn/status/1247215789259624448?s=19">https://twitter.com/ajkohn/st...
Furniture is hard to sell online, especially using Google Shopping. Looking at the change in consumer confidence is not shocking when you don& #39;t have other options but brands need to move faster and take advantage. #PPCChat https://internetretailing.net/covid-19/retailx-coronavirus-consumer-confidence-tracker---25th-march-21174">https://internetretailing.net/covid-19/...
RetailX Coronavirus Consumer Confidence Tracker - 25th March

Analysis of the impact the COVID-19 Coronavirus pandemic upon consumer confidence, retail, shopping behaviour and ecommerce.

https://internetretailing.net/covid-19/retailx-coronavirus-consumer-confidence-tracker---25th-march-21174
Even Wayfair is doing really well right now. All brands, including them, are helped by Amazon turning off paid ads. This is a great time to test messaging & acquire new customers: https://twitter.com/LaMonicaBuzz/status/1247239898437955584?s=09

https://twitter.com/LaMonicaB... href="https://twtext.com//hashtag/PPCChat"> #PPCChat
Pet brands have been selling out. Pet Industry Growth, Statistics & Trends: A Definitive Ecommerce Market Report from the CTC team https://commonthreadco.com/blogs/coachs-corner/pet-industry-market">https://commonthreadco.com/blogs/coa...
Pet Industry Growth, Statistics & Trends: A Definitive Ecommerce Market Report

Massive growth. Immunity from financial downturns. And an ecommerce market share outpacing online retail as a whole. The pet industry represents a lucrative opportunity for emerging DTC brands.

https://commonthreadco.com/blogs/coachs-corner/pet-industry-market
Makes sense ASOS is down a bit. Doesn& #39;t help being a sales focused brand. People also want to directly support brands. Bad recipe for middle man type brands like ASOS. Loved working on their paid ads a few years ago but it& #39;s rough out there #ppcchat https://twitter.com/AArmstrong_says/status/1247572490576113664?s=19">https://twitter.com/AArmstron...
Seeing the traffic shift for YouTube, Tik Tok, Nextdoor and app like Duo shows what social isolation is doing to us all. Have to scape where the puck is... if you want to advertise to people right now. Not everyone is on YouTube.

https://twitter.com/nytgraphics/status/1247642583335141376?s=09">https://twitter.com/nytgraphi...
Seeing the traffic shift for YouTube, Tik Tok, Nextdoor and app like Duo shows what social isolation is doing to us all. Have to scape where the puck is... if you want to advertise to people right now. Not everyone is on YouTube. https://twitter.com/nytgraphi...
Seeing the traffic shift for YouTube, Tik Tok, Nextdoor and app like Duo shows what social isolation is doing to us all. Have to scape where the puck is... if you want to advertise to people right now. Not everyone is on YouTube. https://twitter.com/nytgraphi...
Seeing the traffic shift for YouTube, Tik Tok, Nextdoor and app like Duo shows what social isolation is doing to us all. Have to scape where the puck is... if you want to advertise to people right now. Not everyone is on YouTube. https://twitter.com/nytgraphi...
Retail Dashboard: Shifts in global trends and recommendations to consider for USA, China, Italy and UK. How is new product orders changed year over year #PPCChat

https://edited.com/resources/the-edited-covid-19-retail-analysis-dashboard">https://edited.com/resources...
Haven& #39;t read Econsultancy in a few years but their roundup of coronavirus impact on marketing, ecommerce & advertising is brilliant: https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/">https://econsultancy.com/stats-rou...
Stats roundup: coronavirus impact on marketing, ecommerce & advertising – Econsultancy

To help marketers keep on top of what the coronavirus pandemic means for them, we’re collecting together the most valuable and impactful stats in this regularly-updated roundup.

https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/
Video game spending is up...I guess they wont ruin our brains. Great to see what we all know is true.... visualized. Nice thread by NYT.

https://twitter.com/nytimes/status/1249048788972515328?s=19">https://twitter.com/nytimes/s...
Great dashboard looking at Year-Over-Year Growth Rate of Online Transactions. All the new people buying online for the first time could be your next customer. #global-outlook">https://ccinsight.org/ #global-outlook ">https://ccinsight.org/...
Covid-19 World Commerce Impact

Get up-to-date data and insights about the global economic impact of the covid-19 coronavirus on online retail from ccinsight.org

https://ccinsight.org/#global-outlook
Piper Sandler unveils it’s survey of more than 5,000 USA teens. Also look at tech & media consumption #PPCChat #FBAdsChat

- Nike #1 in clothing and footwear.

- @KingJames #2 celebrity and influencer.

- Fenty NOT #1 cosmetic brand. That goes to Tarte https://twitter.com/darrenrovell/status/1249685455349612551?s=09">https://twitter.com/darrenrov...
Frozen pizza https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍕" title="Slice of pizza" aria-label="Emoji: Slice of pizza"> is selling out...not that I eat the cardboard box:

Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza https://www.adweek.com/brand-marketing/forget-toilet-paper-the-really-distressing-shortage-is-frozen-pizza/">https://www.adweek.com/brand-mar...
Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza

As home snacking peaks, frozen pizza brands are barely keeping the freezer case full.

https://www.adweek.com/brand-marketing/forget-toilet-paper-the-really-distressing-shortage-is-frozen-pizza/
Just sent out the 2rd newsletter covering all retail, DTC and ecom news & revenue trends I found interesting the last two weeks: https://mailchi.mp/26b3e3386e57/final-results-paid-media-salary-survey-3190269

If">https://mailchi.mp/26b3e3386... you love pizza, see the tweet about this for why it& #39;s blowing up right now. #PPCChat #FBAdsChat
Cutting ad spend by 80% seems extreme to me, even with travel hurting. Maybe they will invest this into R&D?

"Barry Diller: Expedia normally spends $5 billion on ads but probably ‘won’t spend $1 billion’ this year" https://www.cnbc.com/2020/04/16/barry-diller-expedia-wont-even-spend-1-billion-on-ads-this-year.html">https://www.cnbc.com/2020/04/1...
Barry Diller: Expedia normally spends $5 billion on ads but probably 'won't spend $1 billion' this...

Expedia Group chairman Barry Diller said the company will slash ad spending this year, joining a chorus of advertisers that are putting campaigns on hold or cancelling spend altogether.

https://www.cnbc.com/2020/04/16/barry-diller-expedia-wont-even-spend-1-billion-on-ads-this-year.html
The world that Shopify powers is seeing crazy growth as lockdowns continue and people buy online for the first time. May the weekend be ever in your favour. https://twitter.com/jmwind/status/1250816681024331777">https://twitter.com/jmwind/st...
I miss being on the road and seeing people. Mind you I traveled way less then these people: ~25K miles -

‘Travel is the prominent part of your life’: Road warriors adjust to being grounded https://digiday.com/marketing/travel-is-the-prominent-part-of-your-life-road-warriors-adjust-to-being-grounded/">https://digiday.com/marketing...
'Travel is the prominent part of your life': Road warriors adjust to being grounded - Digiday

Road warriors across industries are grappling with the new norms of their day-to-day lives -- making the most of 30-minute video chats rather than bonding over lengthy dinners; traveling from the...

https://digiday.com/marketing/travel-is-the-prominent-part-of-your-life-road-warriors-adjust-to-being-grounded/
If May 22rd becomes the new end of April for Amazon. Not shipping non-essential items is good for everyone else.

Will paid ads still be turned off a month from now?
Why Levi& #39;s is experimenting with SHOPPABLE ADS on TikTok https://www.modernretail.co/retailers/why-levis-is-experimenting-with-tiktok/">https://www.modernretail.co/retailers... #ppcchat
Why Levi’s is experimenting with TikTok | Modern Retail

Right now, many brands and retailers are shying away from experimenting with new marketing channels, desperate to cut costs wherever possible while sales are down. But Levi’s decided to move forward


https://www.modernretail.co/retailers/why-levis-is-experimenting-with-tiktok/
GOOGLE SHOPPING IS FREE AGAIN... sorta. Total data play by G to make shopping tab free, regardless of if you run ads.

https://blog.google/products/shopping/its-now-free-to-sell-on-google/

https://blog.google/products/... href="https://twtext.com//hashtag/PPCChat"> #PPCChat #GoogleShopping cc @kristinamonllos @beyondcontent @AndrewLolk @PPCKirk
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