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Of all my clients, I didn't expect my dirt bike client to be doing the best, performance wise. However, I guess it makes some sense if you are going biking solo and need your gear and or bike fixed.
Our toy client is doing great as well. Interesting to see this as they seller high end kids toys and non of that plastic fisher price stuff. Our kids clothing client is in the same boat too. Luckily the latter is all made in Canada, so little impact to production of kids clothes.
Had a cool chat with a journalist that I read a lot of what they write. As I got off the phone, it occurred to me. If you have not emailed all your clients to just let them know you are on top of things. Do it today. You don't need to have a plan or have all the answers...
.... you want to let them know that you have their back. We try to get to know our clients pretty personally... down to kids + partner's name. Since last week we have been putting in place our GTM strategy and being proactive. Without them having to tell us.
We had a client's child join our team call and they seemed really into what we were talking about. If there ever was a time to have young people/kids see how cool marketing is. Now is the time! I was honestly waiting for them to ask us a questions but 30 seconds later they left.
For Facebook; don't forget you can target "fans" of FB Page and IG Profile. Great mid-funnel channel to drive more sales from either your full prices or on sale items. Helps fill your funnel as well.
Launch IG Story Polls too. As @SusanEDub would say, great ROAS! #FBAdsChat
Launch IG Story Polls too. As @SusanEDub would say, great ROAS! #FBAdsChat
Font size & typography are quick CRO wins on ecom sites. Make your site work for the least fancy phones. If people can not read it, they can not buy it. Some tools we use:
Font Size Test: https://grtcalculator.com/
Five-Minute Typography Guide https://www.pierrickcalvez.com/journal/a-five-minutes-guide-to-better-typography
Font Size Test: https://grtcalculator.com/
Five-Minute Typography Guide https://www.pierrickcalvez.com/journal/a-five-minutes-guide-to-better-typography
Maybe more correlation then causation... #ppcchat
With Amazon pausing ads & making @marksCanada our biggest competitor. Sales have been super strong compared to 2 weeks ago.
See other learnings for our PJ client: https://twitter.com/duanebrown/status/1146409849204420609
With Amazon pausing ads & making @marksCanada our biggest competitor. Sales have been super strong compared to 2 weeks ago.
See other learnings for our PJ client: https://twitter.com/duanebrown/status/1146409849204420609
1 second increase in site speed can dramatically increase your conversion rate. Great look at which @Shopify themes are the fastest out of the box.
Deleted apps leave behind code that slows down a site. Beyond having to many apps.... orphan apps is real. https://twitter.com/hamletbatista/status/1243717839736967169?s=19
Deleted apps leave behind code that slows down a site. Beyond having to many apps.... orphan apps is real. https://twitter.com/hamletbatista/status/1243717839736967169?s=19
Any audit done for a new ecom client, should include their tech stack and what apps slow down the site. Especially if your client has a lot of marketing/advertising apps you'll be using to synchronize data across platforms.
Why upselling matters right now? Beyond increased AOV. Great way to build customer loyalty. @harrys does a good job from upsell popup to packaging & branding. This is my latest purchase.
Great look at what SEOs are seeing for ecom sales in the UK during this pandemic. Some learnings we can use for clients and PPC:
https://builtvisible.com/seo-what-we-need-to-do-now
cc @rodppc @beyondcontent @Digital_Liam #PPCChat
https://builtvisible.com/seo-what-we-need-to-do-now
cc @rodppc @beyondcontent @Digital_Liam #PPCChat
Talked with an ecom store yesterday....does 90% wholesale.. and they may or may not have GA installed on the site. Owner not sure if any of the last two paid people installed it or checked about it. Pretty sure they never used it to track or prove the value of paid. Heart sank.
This is why people hate and distrust marketing. People are not doing the basics to make sure stores are setup for success. Told the owners I would install GA for free, even if they don't work with us on paid stuff. They will need it to grow when they come out of this.
To reduce or not? The effect of coronavirus on discounting strategies across 5 markets and the luxury ecom section:
https://edited.com/resources/the-effect-of-coronavirus-on-discounting-strategy/
#PPCChat #FBAdsChat #GoogleShopping
https://edited.com/resources/the-effect-of-coronavirus-on-discounting-strategy/
#PPCChat #FBAdsChat #GoogleShopping
Came across this ecom data: how one agency is seeing things affect US ecom sales/rev across fashion, luxury and essential. They manage 500MM in ad spend. More data is good right now to look at things from multiple POV #PPCChat #FBAdsChat
https://covid19.within.co/covid-19retailpulse
https://covid19.within.co/covid-19retailpulse
Paid + email is the ultimate combo. Interesting to see what is happening to email but not shocking data. Still good to confirm what is happening: https://www.bouncex.com/covid-19/
h/t @cmikulin for pointing this out.
h/t @cmikulin for pointing this out.
If your client thought Snap was not for them. Time to jump on #SnapAs and test it out as March growth numbers should get even better in April. https://twitter.com/TurnerNovak/status/1245454310659567617?fbclid=IwAR1x0iy6xLlM86GF_ZGuqV-EIyLb7fNBjivzlePm6inOa-QW_P8F27Ur4DU
100 of The Fastest Growing Categories in E-commerce
https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020
h/t to @EddieGarrison and @tonydoesads for pointing this out. #PPCChat #FBAdsChat
https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020
h/t to @EddieGarrison and @tonydoesads for pointing this out. #PPCChat #FBAdsChat
Interesting to see what media buyers are doing a week ago. Would love to see this data again in two weeks. The earth is shifting beneath our feet. #PPCChat #FBAdsChat https://twitter.com/ForbesCMO/status/1244654643206119426?s=19
Interesting look at numbers from 7 & 8 figure ecom stores #PPCChat #ecomchat #FBAdschat https://twitter.com/youderian/status/1243219419280453634
Comparing March to the average sales and revenue numbers in Nov. & Dec. Our toy client is doing about 40% of the business at 30% of the ad spend. The results is a 25% cheaper CPA on average for last month vs Christmas. The Amazon halo affect is real.
Struggled to articulate this to clients last week. This pandemic is merging 5 events into a perfect storm, that may never happen again in our life time. 3 or 4 may happen but not all 5.
1. Forced Hibernation
2. Social Isolation
3. Dynamic Competitors
4. Mutated Ecom
5. Amazon
1. Forced Hibernation
2. Social Isolation
3. Dynamic Competitors
4. Mutated Ecom
5. Amazon
Complied 4 reports I came across for paid ad/email performance around Covid 19. Great if ecom/DTC clients are asking what is going on in the market the last two weeks. Sent this out to my email lists (subscribe below):
https://mailchi.mp/b7e987e82b27/final-results-paid-media-salary-survey-3189945
#GoogleShopping #ecomchat #PPCChat
https://mailchi.mp/b7e987e82b27/final-results-paid-media-salary-survey-3189945
#GoogleShopping #ecomchat #PPCChat
Great questions and POV to think about for PPC too. What is changing and how are people searching differently right now. https://twitter.com/ajkohn/status/1247215789259624448?s=19
Furniture is hard to sell online, especially using Google Shopping. Looking at the change in consumer confidence is not shocking when you don't have other options but brands need to move faster and take advantage. #PPCChat https://internetretailing.net/covid-19/retailx-coronavirus-consumer-confidence-tracker---25th-march-21174
Even Wayfair is doing really well right now. All brands, including them, are helped by Amazon turning off paid ads. This is a great time to test messaging & acquire new customers: https://twitter.com/LaMonicaBuzz/status/1247239898437955584?s=09
#PPCChat
#PPCChat
Pet brands have been selling out. Pet Industry Growth, Statistics & Trends: A Definitive Ecommerce Market Report from the CTC team https://commonthreadco.com/blogs/coachs-corner/pet-industry-market
Makes sense ASOS is down a bit. Doesn't help being a sales focused brand. People also want to directly support brands. Bad recipe for middle man type brands like ASOS. Loved working on their paid ads a few years ago but it's rough out there #ppcchat https://twitter.com/AArmstrong_says/status/1247572490576113664?s=19
Seeing the traffic shift for YouTube, Tik Tok, Nextdoor and app like Duo shows what social isolation is doing to us all. Have to scape where the puck is... if you want to advertise to people right now. Not everyone is on YouTube.
https://twitter.com/nytgraphics/status/1247642583335141376?s=09
https://twitter.com/nytgraphics/status/1247642583335141376?s=09
Retail Dashboard: Shifts in global trends and recommendations to consider for USA, China, Italy and UK. How is new product orders changed year over year #PPCChat
https://edited.com/resources/the-edited-covid-19-retail-analysis-dashboard
https://edited.com/resources/the-edited-covid-19-retail-analysis-dashboard
Haven't read Econsultancy in a few years but their roundup of coronavirus impact on marketing, ecommerce & advertising is brilliant: https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/
Video game spending is up...I guess they wont ruin our brains. Great to see what we all know is true.... visualized. Nice thread by NYT.
https://twitter.com/nytimes/status/1249048788972515328?s=19
https://twitter.com/nytimes/status/1249048788972515328?s=19
Great dashboard looking at Year-Over-Year Growth Rate of Online Transactions. All the new people buying online for the first time could be your next customer. https://ccinsight.org/#global-outlook
Piper Sandler unveils itâs survey of more than 5,000 USA teens. Also look at tech & media consumption #PPCChat #FBAdsChat
- Nike #1 in clothing and footwear.
- @KingJames #2 celebrity and influencer.
- Fenty NOT #1 cosmetic brand. That goes to Tarte https://twitter.com/darrenrovell/status/1249685455349612551?s=09
- Nike #1 in clothing and footwear.
- @KingJames #2 celebrity and influencer.
- Fenty NOT #1 cosmetic brand. That goes to Tarte https://twitter.com/darrenrovell/status/1249685455349612551?s=09
Frozen pizza 
is selling out...not that I eat the cardboard box:
Forget Toilet Paperâthe Really Distressing Shortage Is Frozen Pizza https://www.adweek.com/brand-marketing/forget-toilet-paper-the-really-distressing-shortage-is-frozen-pizza/
is selling out...not that I eat the cardboard box:Forget Toilet Paperâthe Really Distressing Shortage Is Frozen Pizza https://www.adweek.com/brand-marketing/forget-toilet-paper-the-really-distressing-shortage-is-frozen-pizza/
Just sent out the 2rd newsletter covering all retail, DTC and ecom news & revenue trends I found interesting the last two weeks: https://mailchi.mp/26b3e3386e57/final-results-paid-media-salary-survey-3190269
If you love pizza, see the tweet about this for why it's blowing up right now. #PPCChat #FBAdsChat
If you love pizza, see the tweet about this for why it's blowing up right now. #PPCChat #FBAdsChat
Cutting ad spend by 80% seems extreme to me, even with travel hurting. Maybe they will invest this into R&D?
"Barry Diller: Expedia normally spends $5 billion on ads but probably âwonât spend $1 billionâ this year" https://www.cnbc.com/2020/04/16/barry-diller-expedia-wont-even-spend-1-billion-on-ads-this-year.html
"Barry Diller: Expedia normally spends $5 billion on ads but probably âwonât spend $1 billionâ this year" https://www.cnbc.com/2020/04/16/barry-diller-expedia-wont-even-spend-1-billion-on-ads-this-year.html
The world that Shopify powers is seeing crazy growth as lockdowns continue and people buy online for the first time. May the weekend be ever in your favour. https://twitter.com/jmwind/status/1250816681024331777
I miss being on the road and seeing people. Mind you I traveled way less then these people: ~25K miles -
âTravel is the prominent part of your lifeâ: Road warriors adjust to being grounded https://digiday.com/marketing/travel-is-the-prominent-part-of-your-life-road-warriors-adjust-to-being-grounded/
âTravel is the prominent part of your lifeâ: Road warriors adjust to being grounded https://digiday.com/marketing/travel-is-the-prominent-part-of-your-life-road-warriors-adjust-to-being-grounded/
If May 22rd becomes the new end of April for Amazon. Not shipping non-essential items is good for everyone else.
Will paid ads still be turned off a month from now?
Will paid ads still be turned off a month from now?
Why Levi's is experimenting with SHOPPABLE ADS on TikTok https://www.modernretail.co/retailers/why-levis-is-experimenting-with-tiktok/ #ppcchat
GOOGLE SHOPPING IS FREE AGAIN... sorta. Total data play by G to make shopping tab free, regardless of if you run ads.
https://blog.google/products/shopping/its-now-free-to-sell-on-google/
#PPCChat #GoogleShopping cc @kristinamonllos @beyondcontent @AndrewLolk @PPCKirk
https://blog.google/products/shopping/its-now-free-to-sell-on-google/
#PPCChat #GoogleShopping cc @kristinamonllos @beyondcontent @AndrewLolk @PPCKirk
