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As gyms like Equinox face criticism for acting too slowly, we are certain to experience a boom in DTC fitness.
A lot of Peloton, Mirror, and Tonal critics will own one of them by the end of the month.
A lot of Peloton, Mirror, and Tonal critics will own one of them by the end of the month.
I wrote on: working from home, working out from home, and new religions.
What was mocked by Peloton detractors will become a common solution as premium gym goers shift to DTC products. It’s no longer just about the workout, it’s about the community. https://2pml.com/2020/03/16/wfh/ ">https://2pml.com/2020/03/1...
What was mocked by Peloton detractors will become a common solution as premium gym goers shift to DTC products. It’s no longer just about the workout, it’s about the community. https://2pml.com/2020/03/16/wfh/ ">https://2pml.com/2020/03/1...
Peloton, Mirror, and Tonal are each showing signs of record weeks.
Rogue, the DTC American equipment manufacturer and sporting goods store, is shifting kettlebell manufacturing to Rhode Island. This is presumably to address supply chain complexities and demand.
WOFH.
Rogue, the DTC American equipment manufacturer and sporting goods store, is shifting kettlebell manufacturing to Rhode Island. This is presumably to address supply chain complexities and demand.
WOFH.
Rogue: is hiring new welders and support staff to keep up with demand.
Peloton: is being normalized by athletes and “studio cycle resistant” a-types.
Tonal or Mirror: as CPMs have fallen, both have increased paid spend.
Premium gyms may be the last to establish a new normal.
Peloton: is being normalized by athletes and “studio cycle resistant” a-types.
Tonal or Mirror: as CPMs have fallen, both have increased paid spend.
Premium gyms may be the last to establish a new normal.
