Read on Twitter
Probably the most important thing I've learned about product and website design in the last 5 years is to stop being concerned with "uniqueness" and focus much more on being straightforward and easy to use.
Popular #uidesign trends don't always translate well to usable products.
Popular #uidesign trends don't always translate well to usable products.
I'm working on a design for a huge tax software product today that looks great, but it won't win any design awards. Not because it's mediocre — because it's not "unique".
But put it in front of real accountants? Smash hit. They love it. Simple and easy to use. What matters more?
But put it in front of real accountants? Smash hit. They love it. Simple and easy to use. What matters more?
In general, I think most of the "exploring" within web and product design has already been done over the last 10-15 years. Now we have established conventions and familiar design systems to leverage. Everyone on #Dribbble is still trying to explore trends, but to what end?
I'm not saying we need to stop #innovating within design. I'm saying that innovation needs to be more strategic and intentional nowadays rather than trying to push trends for the sake of it, or worse — for the sake of expanding our own personal boundaries and agendas.
