Can I send a very professional love letter to the candidates’ social teams that are killing it!

I just watched a video for one candidate that was open captioned in their brand identity, with different colors for the different speakers! Accessible and on brand, be still my heart.

Another great social media moment from the trail? One campaign* bought a URL that was up until then fake and the punchline to a joke in a viral TikTok and redirected it to their donation page.

*I guess this could have not been the campaign, but a swift boat situation.

While leveraging crowdsourced content on a data-insecure app is a Thing, I love 1) truly listening to young audiences on those platforms, and 2) responding.

Another campaign made a their font downloadable, along with a style guide for grassroots supporter.

I seeing campaigns treat digital influencers and their voices seriously.

The Liberty Green profile picture/endorsement strategy is another great example of that.

I think #musesocial can learn a lot from political social. They too balance the serious and the ridiculous. They too want to drive donations, event attendance, but also to educate.
And who has more to win/lose than someone running for office?

So, who else should I follow?

I’d love to see examples you love and examples you hate as well.

One small caveat: Unfortunately, I can’t namecheck the campaigns, so my apologies in advanced for not linking to the examples and not tagging the hardworking digital teams.

LOL for early March Amelia who thought she’d keep this thread running all year.

Briefly reviving because I noticed that one campaign’s pinned ad on the YT homepage was 29 seconds long, but then looped to repeat for up to 30 minutes.

Your thoughts?