Read on Twitter
On wednesday Naipe Foundry releases version 0.1 of 
Pacaembú on @futurefonts. It's a special typeface with a beautiful story behind it, combining my two favourite things: Football and Type 
Exciting to release our first project since @casaprimaf became a partner 
Thread 
Pacaembú on @futurefonts. It's a special typeface with a beautiful story behind it, combining my two favourite things: Football and Type Exciting to release our first project since @casaprimaf became a partner Thread
Above you can see a packed Pacaembú Stadium at around 70.000 capacity, some pics from the 1953 Rio-São Paulo Tournament (can you tell the dot of the i is supposed to be a footbal?) and part of an art-deco lettering from an ad I'll tell you more about next week 
) and part of an art-deco lettering from an ad I'll tell you more about next week
This is Pacaembú in the 1940s, before the Stadium got the "Paulo Machado de Carvalho" name plate on the front gate. Escritório Técnico Ramos de Azevedo & Villares was the office that designed and built Pacaembú Stadium, along with all of it’s original lettering 
Friends who heard about the Pacaembú font often expected it to be based on the beautiful front gate lettering (photo by Noel Portugal). But Pacaembú was comissioned for signage, so we focused on the less-flashy but never-dull smaller lettering pieces in & around the stadium
1936: An ad for land in the Pacaembú Area we spoofed with our Pacaembú Font, and an early map of Pacaembú Stadium before it began construction. I love that our Pacaembú carries some of that 1930s-40s art-deco flair that let’s it sit well in designs from the time.
The specimen mentions Palestra Itália (now @Palmeiras) vs. Corityba, the very first match played in Pacaembú on April 27th 1940, and the first ever to be broadcast on the Radio. 
It’s amazing to notice the landmark moments in and around Pacaembú’s history, such a goldmine!
It’s amazing to notice the landmark moments in and around Pacaembú’s history, such a goldmine!
And here are the original Cia. City ad we spoofed, and a picture of the map as it appeared in the front page of the Correio Paulistano of October 31st 1936 
How are these two related? Cia. City owned much of the Pacaembú area, and donated the space for the Stadium to the city of São Paulo. It was in their interest to sell land and new apartments in the neighborhood, and the stadium would be a major attraction for would be home-owners
Some of my favourite pieces of the Pacaembú promotion effort. Decided treating the type family as a team, so we decided to do a match line-up. Then I went a bit further and reimagined the foundry as a Club, leaning heavily on my beloved @FluminenseFC for the crest design
You will hear more about our Naipe Football Club soon. Meanwhile, enjoy this classic 1947 @FluminenseFC squad, champions of their Carioca Championship season.
We used it as background for the match line up. As a die-hard Fluminense fan I was thrilled to pay homage to the club
We used it as background for the match line up. As a die-hard Fluminense fan I was thrilled to pay homage to the club
An PLEASE look through this AMAZING piece from the 1941 Sport Illustrado, telling the story of how @FluminenseFC was crowned the 1940 Carioca Champion. There is SO MUCH great lettering I wouln't even know where to start.
Today's image explains the etimology of Pacaembú: Creek of the Pacas. Paca is the lovely spotted rodent on the image here. Using hard to pronounce names may well be bad marketing, but using brazilian names and telling brazilian stories with our fonts is very important to Naipe
I love the ilustration used here, an engraving by Julius Ibbetson from the 1805 book "A Cabinet of Quadrupeds" (such a great name for a band). Research is literally the best activity
