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ULTIMATE DISTRIBUTION THREAD
20 of my favorite distribution channels & tactics for spreading B2B content after hitting publish.
These are great techniques for brands who realize the job isn’t over when you hit publish.
Dive in, drink coffee, ask questions, & add your own.
20 of my favorite distribution channels & tactics for spreading B2B content after hitting publish.
These are great techniques for brands who realize the job isn’t over when you hit publish.
Dive in, drink coffee, ask questions, & add your own.
QUORA ANSWERS 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💭" title="Gedankenblase" aria-label="Emoji: Gedankenblase">
Find highly followed questions (500+ people) that are relevant to the content you’ve been publishing.
Answer those questions and prioritize adding value. If it makes sense; plug links to your content.
Find highly followed questions (500+ people) that are relevant to the content you’ve been publishing.
Answer those questions and prioritize adding value. If it makes sense; plug links to your content.
REPUBLISH ON A POPULAR MEDIUM PUBLICATION https://abs.twimg.com/emoji/v2/... draggable="false" alt="📝" title="Memo" aria-label="Emoji: Memo">
Find a publication that your audience is likely subscribed to and get approved as a contributor. Submit your content to that publication.
Find a publication that your audience is likely subscribed to and get approved as a contributor. Submit your content to that publication.
FACEBOOK GROUPS https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen">
1 Billion people use Facebook groups every single month. That’s massive.
From sales and big data to parenting and meteorology — there’s a Facebook group for every topic.
Find the group your audience is in & share. More here... https://youtu.be/19KC5l-7Xe4 ">https://youtu.be/19KC5l-7X...
1 Billion people use Facebook groups every single month. That’s massive.
From sales and big data to parenting and meteorology — there’s a Facebook group for every topic.
Find the group your audience is in & share. More here... https://youtu.be/19KC5l-7Xe4 ">https://youtu.be/19KC5l-7X...
SHARE ON TWITTER https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐦" title="Vogel" aria-label="Emoji: Vogel">
Sounds simple right? It is...
But most people just share the link and headline to their content. Try different formats. Try emojis. Try taking a more creative approach.
Sounds simple right? It is...
But most people just share the link and headline to their content. Try different formats. Try emojis. Try taking a more creative approach.
CREATE A SLIDE SHOW https://abs.twimg.com/emoji/v2/... draggable="false" alt="🖥" title="Desktop-Computer" aria-label="Emoji: Desktop-Computer">
Remember how amazing Slideshare was pre-acquisition? Invest in turning your content into slides but share them as PDFs on LinkedIn or carousels on Instagram.
Remember how amazing Slideshare was pre-acquisition? Invest in turning your content into slides but share them as PDFs on LinkedIn or carousels on Instagram.
SUBMIT LINK TO REDDIT https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">
Find a Subreddit where your audience is spending time (make sure you read their rules) and submit the link to your content.
Pro Tip; Sort content by top posts to see what the communities want.
Find a Subreddit where your audience is spending time (make sure you read their rules) and submit the link to your content.
Pro Tip; Sort content by top posts to see what the communities want.
REPOST ON LINKEDIN https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧳" title="Luggage" aria-label="Emoji: Luggage">
Use the LinkedIn publishing functionality to republish the content in its entirety as an article.
Include a link at the bottom of the post to the original asset.
Use the LinkedIn publishing functionality to republish the content in its entirety as an article.
Include a link at the bottom of the post to the original asset.
VIDEO ON LINKEDIN https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎥" title="Filmkamera" aria-label="Emoji: Filmkamera">
LinkedIn is obsessed with video right now - the algorithm is definitely giving video content more reach.
So leverage that reality...
Share a video talking about the content and plug it in the comments.
LinkedIn is obsessed with video right now - the algorithm is definitely giving video content more reach.
So leverage that reality...
Share a video talking about the content and plug it in the comments.
PUBLISH A SHORT STORY TO PROMOTE THE CONTENT https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏰" title="Wecker" aria-label="Emoji: Wecker">
The story may not last forever but share a video or series of graphics promoting the new content on your Instagram or Snapchat story.
The story may not last forever but share a video or series of graphics promoting the new content on your Instagram or Snapchat story.
EMAIL YOUR LIST https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">
Sounds basic? You’d be surprised how many people I’ve seen publish amazing assets but never share them with their email list. Don’t make this mistake: press send!
Sounds basic? You’d be surprised how many people I’ve seen publish amazing assets but never share them with their email list. Don’t make this mistake: press send!
PITCH NEWSLETTERS https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon">
From the rise of @SubstackInc to the success of many newsletter based businesses - there’s value in building relationships with people behind newsletters that curate content.
Share your content with the curators and owners of these newsletters.
From the rise of @SubstackInc to the success of many newsletter based businesses - there’s value in building relationships with people behind newsletters that curate content.
Share your content with the curators and owners of these newsletters.
PLUG IN TWITTER CHATS https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐦" title="Vogel" aria-label="Emoji: Vogel">
Is there any ongoing Twitter chats that your audience is involved with regularly? Start being active in it...
Find relevant questions or themes and plug links to your assets when it’s appropriate / adds value.
Is there any ongoing Twitter chats that your audience is involved with regularly? Start being active in it...
Find relevant questions or themes and plug links to your assets when it’s appropriate / adds value.
EMBED / LINK IN LIVE ASSETS https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">
This is a distribution cheat code ESPECIALLY if you’ve created a YouTube video.
Take the content and embed or link to it from a current asset on your site that is generating lots of traffic. Make the CTA to view the content loud and clear.
This is a distribution cheat code ESPECIALLY if you’ve created a YouTube video.
Take the content and embed or link to it from a current asset on your site that is generating lots of traffic. Make the CTA to view the content loud and clear.
LEVERAGE INFLUENECRS https://abs.twimg.com/emoji/v2/... draggable="false" alt="📞" title="Telefonhörer" aria-label="Emoji: Telefonhörer">
Two approaches here: (1) Pay the influencer to share your content or (2) build a relationship and then ask the influencer to share it with their audience if they think it’s valuable.
Note: Micro Influencers are the low hanging fruit here.
Two approaches here: (1) Pay the influencer to share your content or (2) build a relationship and then ask the influencer to share it with their audience if they think it’s valuable.
Note: Micro Influencers are the low hanging fruit here.
SHARE IN WEBINARS https://abs.twimg.com/emoji/v2/... draggable="false" alt="💻" title="Computer" aria-label="Emoji: Computer">
Do you or someone on your team deliver webinars on a regular basis?
If so — Reference the new content directly in the webinar so people can go check it out. Include a link in your slides or share it via the chat.
Do you or someone on your team deliver webinars on a regular basis?
If so — Reference the new content directly in the webinar so people can go check it out. Include a link in your slides or share it via the chat.
SLACK COMMUNITIES https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Polizeiautos mit drehendem Licht" aria-label="Emoji: Polizeiautos mit drehendem Licht">
Did you know there are thousands of Slack communities where people are discussing their interests on a specific topic?
Find the communities where your audience is and distribute your content there.
More on that here... https://youtu.be/X5PAnQ0fl90 ">https://youtu.be/X5PAnQ0fl...
Did you know there are thousands of Slack communities where people are discussing their interests on a specific topic?
Find the communities where your audience is and distribute your content there.
More on that here... https://youtu.be/X5PAnQ0fl90 ">https://youtu.be/X5PAnQ0fl...
ONLINE COMMUNITIES https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht">
Identify online communities (aka Forums) where your audience is spending time and find ways to distribute your content in them.
This could be by submitting links... It could be sponsoring ad space.
Identify online communities (aka Forums) where your audience is spending time and find ways to distribute your content in them.
This could be by submitting links... It could be sponsoring ad space.
INCORPORATE IT IN DRIPS https://abs.twimg.com/emoji/v2/... draggable="false" alt="💧" title="Tröpfchen" aria-label="Emoji: Tröpfchen">
A drip campaign is a series of automated emails that hit your audiences inbox after downloading a report, signing up for a free trial or inquiring about a demo.
Craft emails that plug this content and add value in the drip campaign.
A drip campaign is a series of automated emails that hit your audiences inbox after downloading a report, signing up for a free trial or inquiring about a demo.
Craft emails that plug this content and add value in the drip campaign.
EMAIL SIGNATURE CTA https://abs.twimg.com/emoji/v2/... draggable="false" alt="🖊" title="Kugelschreiber unten links" aria-label="Emoji: Kugelschreiber unten links">
We send hundreds of emails each month. Maybe each week.
This is a distribution opportunity.
Under your email signature include a call to action driving recipients to your latest content asset.
PS: A PS is a good way to do it..
We send hundreds of emails each month. Maybe each week.
This is a distribution opportunity.
Under your email signature include a call to action driving recipients to your latest content asset.
PS: A PS is a good way to do it..
DM YOUR TRIBE https://abs.twimg.com/emoji/v2/... draggable="false" alt="😳" title="Errötetes Gesicht" aria-label="Emoji: Errötetes Gesicht">
That’s right... Slide into the DMs of your tribe and ask them to help you out with a little bit of promotion.
A retweet. A like. A share. An email to their list... It’s all valuable.
That’s right... Slide into the DMs of your tribe and ask them to help you out with a little bit of promotion.
A retweet. A like. A share. An email to their list... It’s all valuable.
BONUS: Quora Ads
Find questions that your content answers and promote that asset directly under highly visited / trafficked questions.
Find questions that your content answers and promote that asset directly under highly visited / trafficked questions.
Content distribution is something often overlooked but so important.
Want to take your content distribution efforts to the next level?
I’ve got something for all budgets..
Want to take your content distribution efforts to the next level?
I’ve got something for all budgets..
DISTRIBUTION OPPORTUNITIES:
Here’s 100 free ideas:
https://content.foundationinc.co/distribution-1
Here’s">https://content.foundationinc.co/distribut... a $31 webinar & cheatsheet:
https://content.foundationinc.co/dream
Here’s">https://content.foundationinc.co/dream&quo... a done for you distribution service:
https://foundationinc.co/services/content-distribution">https://foundationinc.co/services/...
Here’s 100 free ideas:
https://content.foundationinc.co/distribution-1
Here’s">https://content.foundationinc.co/distribut... a $31 webinar & cheatsheet:
https://content.foundationinc.co/dream
Here’s">https://content.foundationinc.co/dream&quo... a done for you distribution service:
https://foundationinc.co/services/content-distribution">https://foundationinc.co/services/...
