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You Will Buy Good Sleep, Not A Good Bed
...because YOU are more emotional than you like to think.
See this picture
...because YOU are more emotional than you like to think.
See this picture
Saw it some days back. It's a copy to sell a coat, but notice that this incredible copywriter sells romantic scenes and not the coat, (technically.)
He capitalizes on...
He capitalizes on...
...emotions.
Specifically, the emotion of love and pride of masculinity.
Now, see this, an instructor at the Academy of Art university said, "Being able to sell a good night sleep and not a mattress is the true ability to write copy..."
...because we are more emotional...
Specifically, the emotion of love and pride of masculinity.
Now, see this, an instructor at the Academy of Art university said, "Being able to sell a good night sleep and not a mattress is the true ability to write copy..."
...because we are more emotional...
...than we like to believe.
I'll like someone because of how they make me feel; maybe hopeful, joyful, or great about myself, but I'll say that I like them because they are inspiring, funny, or selfless.
(Did you catch that?)
Let me cite another...
I'll like someone because of how they make me feel; maybe hopeful, joyful, or great about myself, but I'll say that I like them because they are inspiring, funny, or selfless.
(Did you catch that?)
Let me cite another...
I'll buy expensive glass shoes because they'll make me feel classy but I'll say that I bought them because they are beautiful.
We don't even tell ourselves the truth, because apparently we don't know the truth; that we are emotional beings.
Your prospect will take action...
We don't even tell ourselves the truth, because apparently we don't know the truth; that we are emotional beings.
Your prospect will take action...
...because of emotions and justify their action by logic.
Our exemplary copywriter of this copy above does same thing. He has stirred up emotions about love and prestige of the male figure (well targeted)....
...before he begins to justify it at the end with facts about the...
Our exemplary copywriter of this copy above does same thing. He has stirred up emotions about love and prestige of the male figure (well targeted)....
...before he begins to justify it at the end with facts about the...
...coat.
At this point, you already want to buy, and may just glance over all those facts.
It's so persuasive that even a woman in love would want to get it for her man.
Tomorrow, if someone asks you why you bought the expensive coat, you'll say, "It's top quality!"
Haha..
At this point, you already want to buy, and may just glance over all those facts.
It's so persuasive that even a woman in love would want to get it for her man.
Tomorrow, if someone asks you why you bought the expensive coat, you'll say, "It's top quality!"
Haha..
Sell emotions surrounding your product/service and not the facts.
Spend time thinking about it before advertising.
(Will talk about this tomorrow)
Coca-cola sells happiness...
(Think," Sharing happiness")
...and not a "unique sweet carbonated drink."
You get?
Retweet.
Spend time thinking about it before advertising.
(Will talk about this tomorrow)
Coca-cola sells happiness...
(Think," Sharing happiness")
...and not a "unique sweet carbonated drink."
You get?
Retweet.
#Advertising #Sales #branding #ContentWriting #copywritersunite #writing #branding
View the thread if these tags got you here. Loves!
View the thread if these tags got you here. Loves!
This is #Day67!
