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make a note because I’m calling it right now: tiktok is going to consume a much larger part of the algorithmic music discovery market than any one expects
Why tiktok runs the music industry by @ansonseabra
One of his songs went from 20k streams a day to 240k streams a day after being trending on tiktok
One of his songs went from 20k streams a day to 240k streams a day after being trending on tiktok
New thesis: @charlidamelio & #39;s quick fame on tiktok has a lot more to do with her facial expressions than people think
As someone who& #39;s been a competitive dancer since she was 5, she& #39;s practiced "facials" extensively -
As someone who& #39;s been a competitive dancer since she was 5, she& #39;s practiced "facials" extensively -
(-see this youtube on how to make facials : https://www.youtube.com/watch?v=2wuoPBx_xWs
-or">https://www.youtube.com/watch... the facials in this famous les twins video, the video that broke multiple records for the most watched dance video on youtube
https://twitter.com/nwilliams030/status/1207707891744092167?s=20)">https://twitter.com/nwilliams...
-or">https://www.youtube.com/watch... the facials in this famous les twins video, the video that broke multiple records for the most watched dance video on youtube
https://twitter.com/nwilliams030/status/1207707891744092167?s=20)">https://twitter.com/nwilliams...
& therefore Charli naturally has engaging facials pluS the dance choreography she was quickly able to master (again, years of competitive dance)
This is clearly visible in her video with @jamescharles - 90% of her presence is cute facial expressions https://www.youtube.com/watch?v=J5wqeUewAXk">https://www.youtube.com/watch...
This is clearly visible in her video with @jamescharles - 90% of her presence is cute facial expressions https://www.youtube.com/watch?v=J5wqeUewAXk">https://www.youtube.com/watch...
Content that does well on tiktok also often uniquely explores micro-moments -
as the platform where we film up close, and watch video the most closely (video takes up 100% of the screen, unlike any other platform by default) https://twitter.com/tiktoktheory/status/1238158450846322691?s=20">https://twitter.com/tiktokthe...
as the platform where we film up close, and watch video the most closely (video takes up 100% of the screen, unlike any other platform by default) https://twitter.com/tiktoktheory/status/1238158450846322691?s=20">https://twitter.com/tiktokthe...
The medium rewards facial nuance highly (it& #39;s engaging on a screen-wide video) https://twitter.com/nwilliams030/status/1170825220120334338?s=20">https://twitter.com/nwilliams...
to the extent that a popular refrain on the platform is complaints that "more dynamic" or "technically excellent" dancers are less popular (i& #39;ve wondered this myself)
But now i think that it& #39;s clear that often these other dancers ignore the satisfying small details of video
But now i think that it& #39;s clear that often these other dancers ignore the satisfying small details of video
Wether it& #39;s the details of the dancers outfit, their facial expressions, their dynamic engagement with the depth of field from the camera (another thing charli excels at) -
Tiktok uniquely rewards and enhance attention to detail.
Tiktok uniquely rewards and enhance attention to detail.
Here’s a good example of the ways the medium distorts acting
@kehlani gets it
h/t @nuuurbaaanuuu
https://twitter.com/kehlani/status/1241584347821436928?s=21">https://twitter.com/kehlani/s... https://twitter.com/Kehlani/status/1241584347821436928">https://twitter.com/Kehlani/s...
h/t @nuuurbaaanuuu
https://twitter.com/kehlani/status/1241584347821436928?s=21">https://twitter.com/kehlani/s... https://twitter.com/Kehlani/status/1241584347821436928">https://twitter.com/Kehlani/s...
Obviously a lot of this comes from the early days of tiktok as musically, cosplay culture, and generally trying to replicate animated characters movement https://twitter.com/hereliesakiel/status/1133342022750760960?s=21">https://twitter.com/hereliesa... https://twitter.com/hereliesakiel/status/1133342022750760960">https://twitter.com/hereliesa...
Prime example of moving like an animated character
Look at how insanely fast her facial improv is
