David Lynch often seems like a director who has operated outside of commercialism, but like all working artists, he’s no stranger to doing a gig now and then for money. Over the years I’ve collected as many of his commercials as I can find. I’d like to share them with you…
The first ones I found are for Calvin Klein. In 1988, he did a series of commercials for "Obsession" for men. Each one uses a quote from a famous author. This first one uses a quote from everyone's favourite romantic D.H. Lawrence and Women in Love...
Next up, from F. Scott Fitzgerald’s The Great Gatsby. This one stars Benicio Del Toro and Heather Graham!!!
The Ernest Hemingway one is maybe the most Lynchian, very intense Twin Peaks vibes. It doesn’t hurt that it has James Marshall who plays James on the show.
Lots of proto-Twin Peaks appearances from Lynch regulars. The Flaubert ad features Lara Flynn Boyle. This one seems to be from a bit later, 1990
Short but sweet, a 1991 ad for “Asymmetrical Tag,” Lynch’s production company. Reminds me a bit of Citizen Kane’s Rosebud.
For a Japanese coffee company called Georgia (owned by Coca Cola), David Lynch did a series of Twin Peaks tie-in ads back in 1991. This is the first one.
I’ve never tried Georgia coffee (would love to know if any of you have), but it seems like it’s a damn fine coffee.
This one is my favourite, it’s trilingual. Unclear why there are French subtitles, maybe it was for French TV? Vietnam?
This David Lynch's 1991 NYC anti-rat, anti-littering PSA "We Care About New York" is a monochrome 1 minute clip with that Eraserhead industrial vibe and my favourite shot is the close-up of the rat's claws.
Lynch says he had the most freedom on the Gio ad than any of the others. In 1991 Giorgio Armani personally called Lynch to ask him to come up with something for his new perfume. Lynch sent him a description as a little poem, and Gio loved the concept
This 1992 David Lynch ad for Opium with former top model Nastasia Urbano is as Lynchian as it gets, opening the perfume, camera hypnotically plunging into the bottle’s dark interior, trademark Lynch shots, most memorably associated with mysterious blue boxes and severed ears...
Imagine a 1993 adidas ad directed by David Lynch, this is it. Flashes of fleshy inner workings of a runner’s body, tortured by scorpion silhouettes, electricity and fire, breaks through a (literal) wall of pain to gracefully run among the clouds, as ludicrous as it is cathartic
This 1993 Barilla pasta David Lynch ad, upbeat music, so bouncy it ends up being a little unsettling, tone is clearly meant to be comedic as Gerard Depardieu, a Samaritan concerned over young girls who fall off their bikes, runs to restaurant kitchens to cook them meals, a hero..
In this 1993 David Lynch teaser ad only available on VHS & DVD at the beginning of Michael Jackson's Dangerous Short Films collection, a red room, blue velvet curtains dropping out of frame, MJ in a golden ball bursts out of a flame eerily reminiscent of Twin Peaks The Return...
Another aesthetically pleasing David Lynch’s fragrance ad, this 1993 "The Instinct Of Life" for Jill Sander’s Background. Striking visuals evoking Lost Highway, Twin Peaks and his Wicked Game music video. The score sounds like some Badalamenti's unreleased Twin Peaks soundtrack..
David Lynch's 1993 ad for Lancome's Trésor starring his sometimes leading Isabella Rossellini dreamy music and romantic cross dissolves...
In 1994, David Lynch directed this cosmic ad "Sun Moon Stars" staring Daryl Hannah in an indigo blue spacescape filled with clouds and stars. Created for a new perfume from Karl Lagerfeld...
According to Entertainment Weekly, for this Clear Blue Easy ad from 1997, David Lynch made the actress actually take a pregnancy test for the commercial and to get her into the mood “Lynch switched her results with those of a pregnant crew member.”
In an extremely Lynchian Honda Passport 1997 Commercial, David Lynch features a Woodsman and his doppelgänger as he plays with familiar themes and new special effects. #TwinPeaks
In these four 1997 tv ads, in typical Lynch fashion, relatively mundane scenarios are infused with mystery, each ending with the phrase ‘Ever wonder?’ accompanied by the Sci-Fi channel logo. Here is "Rocket" the first one:
While Rocket isn’t particularly noteworthy, "Aunt Droid?" is described by David Lynch as “like a symphony, only the music is in the vacuum cleaner.”
"Dead Leaves?" is a perfect film school lesson on how to make a suspense film in one minute or less. Even in these 1997 ads for the SciFy channel David Lynch is the GOAT
"Nuclear Winter?" is the most abstract of these 1997 David Lynch SciFy Channel ads. It seems like they gave him a lot of creative freedom. My favourite of these bunch is "Dead Leaves?"
Part of a series of 1998 Parisienne ads that also featured Jean-Luc Godard and the Coen brothers, this David Lynch ad was shown in cinemas across Switzerland. #TwinPeaks immortalised reverse motion technique, which has been imprinted in our collective cultural memory...
'The Third Place' is part of the ad campaign of Sony's Playstation 2. Shown in theaters across the EU. Scott Dillups, (long-time collaborator) did all the DOP, special effects and post on the ad. Lynch and John Neff crafted the sound design, there's a b/w and color version enjoy:
Here's the colour version of the same ad
‘Do you speak Micra?’ David Lynch turns to surreal art for inspiration in the imagery of this 2002 Nissan Micra ad, stating, “I think it was Magritte who put lips in the sky – this is a bit of the feel of those big beautiful lips speaking in a supermodern and very graphic city.”
For this 70s inspired Gucci ad featuring Blondie from 2007, David Lynch was chosen to direct by the designer for his “holistic ability as an artist” and his “professional experience and knowledge, his never-ending research for beautiful images, his use of music and his modernity”
In this 2007 BTS of Gucci by Gucci by David Lynch, you get the full David Lynch experience. Fun fact: Lynch really, really, really loves glitter.
In 2010 David Lynch was commissioned by Dior to make Lady Blue Shanghai staring Marion Cotillard. This video art / avant-garde video brings joy to my heart, enjoy!
In 2011 David Lynch flirts with the head of a Barbie doll, telling her all about his own line of organic coffee sold through his website. "David Lynch's Signature Cup Coffee" is one of the sweetest commercials in this thread.
"Oh Yeah" is another ad created in 2012 for "David Lynch's Signature Cup Coffee". The ad stars his wife, Emily Stofle.
Using 3D animation, in 2014, David Lynch directed an ad for Christian Louboutin nail varnish. Inspired by the spires of the nail polish packaging, Lynch creates a futuristic and abstract city in this low-fi minimalist ad.
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