JK Rowling quadrupling down on transphobia for the umpteenth time in forever is incredibly disheartening for the young people who grew up loving her books. But keep talking about it. Keep screaming about it. Keep it trending. And not just because it's cathartic (though it is!)...

God only knows if she'll ever come around to empathizing with people whose circumstances are much more difficult than hers, but someone surely will.

Remember: 15 years ago millions of people argued vociferously against gay marriage who would now be EMBARRASSED by their old views

Making noise about injustice advances the cause, even when it doesn't pay immediate dividends (ironically, this is something she writes about a lot).

In the meantime, support trans creators and work that's trans inclusive.