Thread by @PrivacyMatters, I discussed this text today at the event in D.C. https://twitter.com/katielmcinnis/status/1204050468651118598People attending [...]

I discussed this text today at the event in D.C. https://twitter.com/katielmcinnis/status/1204050468651118598

People">https://twitter.com/katielmci... attending and who use Spotify had no idea.

It’s time for better transparency, choice and control. #Spotify

#privacy4all #privacy #GDPR @TACD_Consumers @boell_eu https://twitter.com/WolfieChristl/status/1205218851090247688">https://twitter.com/WolfieChr...

https://twitter.com/katielmcinnis/status/1204050468651118598

Wolfie& #39;s quote is from Spotify For Brands https://www.spotifyforbrands.com/en-US/audiences/">https://www.spotifyforbrands.com/en-US/aud...

"We’ve found that how people stream actually tells us a lot about who they are. Our data team has identified five key streaming habits that can help you understand your audience, & better inform your planning"

"The most exciting part? This new research is starting to reveal the streaming generation’s OFFLINE BEHAVIOURS through their streaming habits." [MY EMPHASIS]

YOUR streaming data reveals your OFFLINE behaviours. Don& #39;t forget, Spotify obtains data about YOU from 3RD parties. But

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"The most exciting part? This new research is starting to reveal the streaming generation’s OFFLINE BEHAVIOURS through their streaming habits." [MY EMPHASIS]YOUR streaming data reveals your OFFLINE behaviours. Don& #39;t forget, Spotify obtains data about YOU from 3RD parties. Buthttps://abs.twimg.com/emoji/v2/... draggable=

" title=""The most exciting part? This new research is starting to reveal the streaming generation’s OFFLINE BEHAVIOURS through their streaming habits." [MY EMPHASIS]YOUR streaming data reveals your OFFLINE behaviours. Don& #39;t forget, Spotify obtains data about YOU from 3RD parties. Buthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Downwards arrow" aria-label="Emoji: Downwards arrow">" class="img-responsive" style="max-width:100%;"/>

It is unclear precisely what personal data is obtained from what 3rd parties & the legal basis (consent or LI). Spotify publishes an Art 15 notice that is insufficient IMHO https://support.spotify.com/uk/account_payment_help/privacy/gdpr-article-15-information/">https://support.spotify.com/uk/accoun... I note the Swedish DPA is querying Spotify on Art 15 matters

Here& #39;s the Swedish DPA enquiry that I only discovered a few days ago and which very much reflects my own challenges of unsuccessful attempts to obtain supplemental information from Spotify as per Art 15 of the GDPR. https://musically.com/2019/06/13/swedish-data-protection-spotify-gdpr-investigation/">https://musically.com/2019/06/1... and https://www.datainspektionen.se/globalassets/dokument/ovrigt/skrivelse-till-spotify.pdf">https://www.datainspektionen.se/globalass...

Swedish data-protection authority launches Spotify GDPR investigation

There may be trouble brewing for Spotify in its home country, with the Swedish data-protection authority (Datainspektionen) launching a GDPR review.

https://musically.com/2019/06/13/swedish-data-protection-spotify-gdpr-investigation/

Back to Spotify for Brands.

"Moms on Spotify. Moms’ streaming habits tell us a lot about them."

"Spotify analyzed the distinctive streaming habits of Spotify listeners, identifying variations across demographics, platforms, dayparts, music tastes, and behavioral audience segments (sourced from internal first-party data"

"To supplement this analysis, first- and third-party attributes were merged to understand how streaming habits are related to branding measures and purchase behaviors. "

Not only is there Spotify for Brands, but also the Spotify Ads Studio https://adstudio.spotify.com"> https://adstudio.spotify.com for real time interest and context based advertising

Audio advertising on Spotify made easy

Spotify Ad Studio is a self-serve advertising platform that helps you reach your audience on Spotify. Discover how audio advertising can help you market your business.

https://adstudio.spotify.com

So what about some of those #Spotify privacy impacting default settings? Spotify desktop app (Mac OS) https://www.spotify.com/uk/download/mac ">https://www.spotify.com/uk/downlo... When you install the app, Spotify sets a & #39;privacy& #39; default to ON for cookie tracking, hidden in & #39;show advanced settings& #39; (bottom of settings page)

So what about some of those #Spotify privacy impacting default settings? Spotify desktop app (Mac OS) https://www.spotify.com/uk/downlo... When you install the app, Spotify sets a & #39;privacy& #39; default to ON for cookie tracking, hidden in & #39;show advanced settings& #39; (bottom of settings page)

In the desktop Mac app got to your profile. Select & #39;settings& #39; scroll all the way to the bottom of the settings page.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▶️" title="Right-pointing triangle" aria-label="Emoji: Right-pointing triangle">Click & #39;Show advanced settings& #39;

https://abs.twimg.com/emoji/v2/... draggable="false" alt="▶️" title="Right-pointing triangle" aria-label="Emoji: Right-pointing triangle">Privacy.

The Privacy setting has a slider button that is off & that = cookie tracking ON for the app installation

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Downwards arrow" aria-label="Emoji: Downwards arrow">

Click & #39;Show advanced settings& #39; https://abs.twimg.com/emoji/v2/... draggable="false" alt="▶️" title="Right-pointing triangle" aria-label="Emoji: Right-pointing triangle">Privacy.The Privacy setting has a slider button that is off & that = cookie tracking ON for the app installation https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Downwards arrow" aria-label="Emoji: Downwards arrow">" title="In the desktop Mac app got to your profile. Select & #39;settings& #39; scroll all the way to the bottom of the settings page. https://abs.twimg.com/emoji/v2/... draggable="false" alt="▶️" title="Right-pointing triangle" aria-label="Emoji: Right-pointing triangle">Click & #39;Show advanced settings& #39; https://abs.twimg.com/emoji/v2/... draggable="false" alt="▶️" title="Right-pointing triangle" aria-label="Emoji: Right-pointing triangle">Privacy.The Privacy setting has a slider button that is off & that = cookie tracking ON for the app installation https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Downwards arrow" aria-label="Emoji: Downwards arrow">">

The desktop app & #39;Privacy& #39; setting is hidden in & #39;show advanced settings& #39; (& that individuals are not told about in any transparent way), states, "Block all cookies for this installation of the Spotify desktop app; read more details here [links to https://www.spotify.com/us/legal/privacy-policy/]."">https://www.spotify.com/us/legal/... .. BUT

Music for everyone.

Spotify is all the music you’ll ever need.

https://www.spotify.com/us/legal/privacy-policy/

there& #39;s that message that may dissuade people from changing a default that supports Spotify Tracking: "Please note that enabling this setting may negatively impact your Spotify experience. Changes will be applied after restarting your app.” #SpotifyPrivacy

That & #39;privacy& #39; default enables cookie tracking via a greyed out slider button. I wonder how many people might think as it& #39;s greyed out it& #39;s not on and so no tracking taking place? #SpotifyPrivacy

Slide the button to green to disable cookies. It& #39;s not clear what purpose this default setting serves. For example, the & #39;read more details here& #39; takes you to the Spotify privacy policy that doesn& #39;t refer to desktop app but the Cookie policy does https://spotify.com/us/legal/cookies-policy/…">https://spotify.com/us/legal/... BUT BUT

Under the heading & #39;Cookies on the Spotify Desktop Application& #39; in the cookie policy says "You can withdraw your consent to our use of cookies on Spotify’s desktop application at any time." <erm? Consent? No transparent notice given and no opt-in sought or obtained - consent ?

And there& #39;s that dark pattern nudge again. "Please note that if you set the Spotify desktop application to block cookies, then your Spotify experience may be affected."

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face"> Spotify doesn& #39;t explain in what way your experience may be affected. #SpotifyPrivacy

And there& #39;s that dark pattern nudge again. "Please note that if you set the Spotify desktop application to block cookies, then your Spotify experience may be affected." https://abs.twimg.com/emoji/v2/... draggable=

Spotify doesn& #39;t explain in what way your experience may be affected. #SpotifyPrivacy" title="And there& #39;s that dark pattern nudge again. "Please note that if you set the Spotify desktop application to block cookies, then your Spotify experience may be affected." https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face"> Spotify doesn& #39;t explain in what way your experience may be affected. #SpotifyPrivacy" class="img-responsive" style="max-width:100%;"/>

That& #39;s not all. From within the desktop app profile click & #39;account& #39; that will open a web browser. Or simply log-into your account via a browser. On the left, click the & #39;apps& #39; option - a Spotify Advertising Cookie is automatically set to & #39;enable Spotify [tailored] ads& #39;. Consent?

Also, you may wish to visit & #39;account& #39; & #39;privacy settings& #39; and consider those Facebook and Tailored Ads defaults set to ON without notice or prior-choice ..... "your privacy ... will always be, enormously important to us .." but

"we want to give you the best possible experience to ensure that you enjoy our service today, tomorrow, and in the future. To do this we need to understand your listening habits so we can deliver an exceptional and personalized service specifically for you." However,

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There& #39;s extreme ambiguity over what is considered & necessary to provide & #39;personalised service& #39; and what is behavioural advertising or technical functionality ... #SpotifyPrivacy

More to follow. Including Netflix and Amazon.

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