A little thread about #journalism that has nothing to do with #GE2019
Took comfort from @thesun front page this morning with its promise of coverage on pages 2,3,4,5,6 and 7. It's good that events like those on #londonbridge are rare enough to warrant that sort of space.
1/

As you'd expect, there are a lot of dramatic front pages out there today, but I was struck by the Guardian.
Because it kept all its Saturday puff paraphernalia in place. Across the top, down the side. There's even a second story on the front.
2/

So, the heroism, the deaths of two civilians, a man being shot dead by police in the heart of the city, was not *that* unusual? Worth less space than, say, Johnson and Corbyn being quizzed by Julie Etherington?
/3

...which prompted me to double check who else had dropped or reduced their puffs - or not. Bear in mind that Saturday puffs are hugely important to capture casual buyers, especially so on this #blackfriday weekend when more people are out and about....
so here's the result:
/4

The Telegraph and Express both cleared their pages...

/5

All three redtops took the same approach: puff limited to the corner next to the masthead, white-on-black "heroes" headlines and red straplines. Personally, I like the Star best (surprising how often it comes out on top on these big stories), but not the garish puff.
/6

The Times took the unusual approach of moving the puff to the bottom.
Since this is a personal commentary, I have to say that the skinny WOB splash head looks like a puff, detached from the story. The picture is ill-chosen. The story is heroism, not man photographing a dead body

But back to puffery...the Mail reduced its Downton Christmas offer to less than half the usual Saturday size.
While its new stablemate, the i, took the Guardian approach with a full panoply of teasers. Even on such a day, we are not to be spared a picture of Boris Johnson.
/Ends