I am, for the most part, very cynical of Black Friday and all it represents, but I do recognise the benefit for those on low incomes who may otherwise struggle to afford the massive expense that is Christmas.

And, as a small business owner and a cog in the capitalist machine myself, it would be hypocritical for me to condemn it. The benefits for fellow online sellers/independent local shops is also worth mentioning, both to boost sales and clear space for new, exciting stock.

But, I do believe we as consumers need to develop a more considered approach to shopping, and the impact that the pursuit of "stuff" has on our finances, mental health, and planet. Same goes for gift-giving: stress, obligation, clutter, landfill etc

A simple step is to cut down on the obligation - agree in advance with friends/extended family to not bother exchanging gifts. Or gift that money to charity. Or spend it on a meal together. This might not work with kids, ha.

And for the rest of them, I buy something fairly thoughtful from a small business/artist. The recipient will get something they likely don't already have, and even if they don't like the gift, at least a deserving and hard-working person now has a bit extra cash to help them grow