"Our clients are asking for quality, not quantity, when it comes to media relations results (and metrics that measure that quality)." http://strategyonline.ca/2019/11/28/its-time-to-end-the-tyranny-of-impressions/#.XeAOBUkfDuM.twitter

And">https://strategyonline.ca/2019/11/2... I say, shouldn& #39;t we ask for both?
Quality x Quantity is where you start to get close to impact.

But we don& #39;t want to just look at the earned coverage and add metrics around it. That& #39;s making the same mistake as focusing on impressions.

It& #39;s not the message or the medium but the audience we need to be measuring, because that& #39;s what we& #39;re trying to change.