Last month, we published our first newsletter. Rather than fill it with self-promotion, we thought it would be more valuable for our audience to see what we think is relevant in the DTC space

We just released no2, and could not be more excited about what is inside

Our first highlight is an excellent article by @jessefrederik and @mauritsmartijn about the growing bubble of online advertising. In their article, they explore how @ebay shut off SEM and saw no dip in their search performance.

We agree that running paid ads without giving your audience a reason to come back is a fools game.

Still, The Journey explores the fallacy in comparing an industry titan like eBay to new brands that have no established way to get in front of their market.

We also look at some other great reads on the topic of the growing interest in SMS as a marketing channel (we see you @klaviyo) and examined how Google’s latest Shopping revamp will benefit DTCs and hurt Amazon

Another thing that caught our eye in The Journey was an awesome thread by @rezakhadjavi about the fractured agency-client relationship. Some great replies from the likes of @web, @FaheemSiddiqi, @JaredHenriques, @herrmanndigital and @allthingsmarco https://twitter.com/rezakhadjavi/status/1199354984615288832

There is a whole host of other valuable content we’ve curated in this newsletter too.

These are all compiled from articles we’ve shared internally. We think it will give our audience a chance to explore what we think is most relevant to DTC brands this month

...and of course a small s/o to our latest partner @MatchaContent. We’ve started working alongside them recently and have seen them do a whole lot to help merchants turn their brands into eCommerce growth engines thru powerful content.

This is just a quick preview, but this is much more in The Journey for you to explore

If you want to check it out, we suggest you drop a reply or subscribe below so we can send it your way
https://learn.shoelace.com/newsletter-signup/