They play the long con. They share ideas their audience agrees with to gain followers and reach. Then they use spin to spread disinformation.

"Disinformation is most often simply spin. Spin is hard to spot and easy to believe, especially if you are already inclined to do so."
"As good marketers, professional trolls manipulate our emotions subtly."
They create content that affirms our own biases against each other. It "encourages us to vilify our neighbor and amplify our differences because, if we grow incapable of compromising, there can be no meaningful democracy."
A timely message going into the holidays: we're all better off when we compromise, work to understand each other, and avoid vilifying people over differences in opinion or belief system.
You can follow @BMackelprang.
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