I never *in my life* had a job that existed (in the exact form) before I had it. So this article really resonates: "What to do when your career path is uncharted territory" https://www.poynter.org/business-work/2019/cohort20/">https://www.poynter.org/business-... Here are some things I learned: (THREAD https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index">)

1. Most roles I had were not published in classifieds. An organization/board was looking for a person with a specific skillset/abilities but most of them did not know how to call that job, partly due to headhunters and/or HR being old fashioned and lacking digital experience.

2. Therefore, I learned early on how to create, frame, design, pitch my roles and to define the value I bring to an organization very clearly.

3. As a hiring manager, I always redesigned the job ads – reframing “X years of experience”, “XYZ education” and other constraining remarks to make them more inclusive, creative and attract a broader range of talent.

4. Actually, @Twitter has been essential for my career - it made it possible for me to connect with fellow “unconventional digital career innovators” and build a strong, international network very early on and feel less lonely in my roles.