The K League's current broadcast deal with all TV and digital networks expires at the end of this season. The current deal is worth $5.1 million USD per year. The league is bundling its next broadcast deal with the KFA's men's national team games to appease the bidders.

The current TV deals are worth $5.1 million for the K League and $8.5 million for national team friendlies per year. With the new joint-deal, the K League and KFA are looking for a minimum of $21 million annually over the next four years. The deadline for bidders is 6 December.

I can't stress enough how important the next TV deal is for the future of the K League and Korean football. It's not just about generating more revenue. They really have to secure some conditions (minimum number of live games, highlight shows, etc) that'll guarantee exposure.