Many of the most successful companies I have worked with understand that sales training provides an opportunity to drive a higher return on investment. An effective program should:

- Create specific learning journeys to build the distinct skills needed
- Ensure sales leaders own and drive the program
- Tailor content to their sales force's specific selling motion
- Invest in continual on-the-job skill building
- Measure results based on sales impact

William Decherd, Matt Deimund, Kedar Naik and I shared our thoughts on why effective training will help you drive greater growth.

#salesgrowth https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-difference-between-good-and-bad-sales-training