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it’s my goal in life to design energy drink labels
Just putting together a mood board.
An understated classic.
We’ve got two weird Qs
This label speaks to what is inside the can: nothing good
The name would suggest a much more aggressive approach to design than the one we’ve received.
*moan* this is baaaaad design! *moan*
Not in a million years would I have guessed this was green apple. 
So many missed opportunities here 
ACTIVE AND LIVE just like war!
It’s hard to tell from the photo but this is a “small” 12 ounce can. It’s RAD and MAXX and has nitrous oxide added. Isn’t it a strange and wonderful world we live in?
Bad typography but I like the simplicity.
Honestly it would be better with no type at all vs. what they phoned in. The lines tell the story.
Bold type but confusing triple name and missed opportunity to tell the story that it tastes like smashed up smarties.
