My annual thread about the VGAs.

Every other industry gets to celebrate their craft with an award show. Yet for some reason there’s a huge part of the press who shit on them every year and I don’t get it.
The criticism remains the same: too flashy too corporate too cringe etc. and so much of that criticism comes from the very outlets listed on the awards page as judges.

First of all, the VGAs are the *only* mainstream show to highlight games above your own website’s awards.
For as much money as the industry makes, so much of the world still sees us as nerds in our parents basements with no social skills.

The VGAs does more to put a public face on games as a medium than any other event all year.
“Oh but the awards just go to Geoff’s friends like Kojima.” Go look at the very lengthy explanations of how the awards work on the vga site or in one of the several profiles in the mainstream press.
I’d love to see less infighting and more support in helping to shape the one thing that both brings us all together. Games are magnificent and hard to make and they mean so much to so many of us.

The creators of these huge undertakings deserve a night in the lights.
I went to the shitty pay-to-play CBS awards last year where they literally sent emails saying if the check was big enough you could win goty.

The VGAs probably sell advertising but the awards are not for sale to my knowledge. One does not affect the other.
From a marketing perspective it makes so much sense to debut your announcement at the show. So many eyeballs of people interested in games are captured. That’s just biz 101.
Anyway. The negativity about the show is old. It’s tired. Doritogate? Get newer jokes. That shit was probably hard to land in terms of sponsorship money. Nothing but respek from me.
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