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Twitter follower net gains and losses of all candidate accounts and their campaign accounts (candidates without campaign accounts were not included).
Data from @SocialBlade.
Data from @SocialBlade.
These hills and valleys do not show follower count totals but rather the amount of followers gained (or lost) that day. Some days several accounts have jumps in growth, some days several have lulls in growth. There is a clear pattern, though the outlier is clearly @BernieSanders.
The only accounts during the period of 10/24 to 11/22 to have negative daily follower nets are @TeamBeto (-12 several times) and, oddly, @KamalaHQ (one big dip of -1245 on 11/14 which could be a glitch or bot purge).
Not shown is overall follower growth, as all have positive nets aside from @BetoORourke and @TeamBeto starting on 11/2 after O'Rourke dropped out of the presidential race. @BetoORourke did however have a positive gain on 11/21, interestingly, the day after the 11/20 debate.
Of note is net gain on 11/21 and 11/22 for @KamalaHarris (3,111 and 2,648) and @PeteButtigieg (3,756 and 2,793), topping for the first time (ever?) @ewarren's account growth (3,047 and 2,104), which currently averages about +2,800/day.
Net growth has visibly slowed again after the 5th Democratic Debate (11/20) and typical lull following the peak is expected.
@PeteForAmerica received the highest net gain post-debate, @People4Bernie a distant second, @TeamWarren third.
@PeteForAmerica received the highest net gain post-debate, @People4Bernie a distant second, @TeamWarren third.
The high gain of @PeteForAmerica post-debate suggests many people had not heard of this account previously, or perhaps had not bothered to follow the account until after the debate.
@KamalaHQ is also expected to have continued growth.
@KamalaHQ is also expected to have continued growth.
The main takeaway from this data:
- some candidate bases use Twitter more than others
- some candidate campaign accounts may not be as well promoted (assumption)
- surges come after media bumps (duh)
- some followers are only interested in active candidates
- some candidate bases use Twitter more than others
- some candidate campaign accounts may not be as well promoted (assumption)
- surges come after media bumps (duh)
- some followers are only interested in active candidates
