New FTC blog post provides guidance to help content creators determine if their sites/channels are child-directed and whether they have to comply with #COPPA: https://go.usa.gov/xp5pz 

There’s no one-size-fits-all answer to what is child-directed, but the blog details some factors to consider such as the subject matter, visual content, use of animated characters, types of music, age of models, the presence of child celebrities etc.

Please note: The FTC considers several factors when deciding to seek monetary penalties for COPPA violations such as the company’s financial condition and impact a penalty can have on ability to stay in business.

Have comments about the COPPA Rule? Submit a formal comment here: https://www.regulations.gov/document?D=FTC-2019-0054-0001