Well @elonmusk certainly got everyone& #39;s attention

Announcement day cybertruck search volume seems to be on par with announcement day Model 3 search volume.

And the searches seem to be coming from the customers that they& #39;re targeting...

https://twitter.com/wintonARK/status/1197770676859367424?s=20">https://twitter.com/wintonARK...

https://twitter.com/wintonARK/status/1197794754076934144?s=20">https://twitter.com/wintonARK...

That the design choices made to support that brand-launch fold into better specs at lower manufacturing costs--flat geometries cut the need for a pressing plant, stainless exterior eliminates the need for a paint shop--testify to the strategic elegance of the ultimate product

What to some seems a design-whim, evidence of a child-CEO indulging adolescent sci-fi fantasies, upon consideration is an elegant and almost inevitable choice.

fwiw
Slightly higher truck search volumes and more pronouncedly rural geographic mix if you compare Model 3 announcement against "Tesla Truck" rather than "Cybertruck"--safest assumption is that they attracted interest amongst a comparably-sized set of potential customers.