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0/ All agreed that keeping kids safe requires the right economic incentives to encourage responsible behaviour and investment in privacy-preserving technologies, backed by sensible regulation.
1/ I made the point that virtually all digital interactions with kids can be done without collecting personal data, including most unique identifiers.
2/ @JulesPolonetsky asked the question: but isn't kids’ content funded by all that targeted advertising and tracking?
3/ It is a myth that kids’ digital content depends critically on monetisation from behaviourally targeted ads. Ads that reach them this way are virtually all mis-targeted and wasted.
4/ There is enough relevant marketing budget from the best, most responsible kids’ brands to fund ALL quality kids’ content. The tools exist to deliver that budget contextually, without collecting ANY personal data.
5/ It’s why compliant, contextual kids’ digital advertising is growing at 5x the rate of the overall kids advertising market. And it’s driving accelerating investment in #kidtech that makes more digital interactions fully kid-safe. http://kidscreen.com/2019/06/11/more-than-40-of-new-global-internet-users-are-kids/
6/ Tracking, profiling and irrelevant ads have no role to play in supporting a vibrant kids digital ecosystem. #kidtech #FTC #COPPA #YouTubeCOPPA @FTCPhillips @gosuperawesome
