“We disable people all the time with our design choices” - big kickoff from @escmum of @ContentDesignLN at #A11yCamp

The total spending power of families with at least one disabled person is estimated at $54m a year. If an organisation’s moral compass is screwy, appeal to their bottom line. @escmum @ContentDesignLN #A11yCamp

Shoutout to the No Coffee vision simulator plugin by @escmum #A11yCamp
Chrome: https://chrome.google.com/webstore/detail/nocoffee/jjeeggmbnhckmgdhmgdckeigabjfbddl
Firefox: https://addons.mozilla.org/en-US/firefox/addon/nocoffee/

Simulation of glaucoma on a Brexit info site. Shorten your sentences to provide more info within the visible field. @escmum #A11yCamp

Even if the content is well-written, it can still be hard to read/use. Well written terms and conditions presented as a wall of text is hard to read. More white space and headings help break it up. Content design is not just writing. @escmum @ContentDesignLN #A11yCamp

“Traffic alone is a vanity metric.”
Take that, SEO marketers.
“Would you prefer 500 site visitors who leave withiur engaging or 5 visitors that become brand champions?”
Yes, yes, yes. @escmum @ContentDesignLN #A11yCamp

Let’s muck up the metrics of this http://gov.uk  page about a bridge. https://www.gov.uk/government/news/a14-roadworks-bridge-to-be-taken-down
That road has it’s own @A14Info Twitter account!
@escmum @ContentDesignLN #A11yCamp

Set the scene with content structure links upfront so people understand what they’re going to get on the page. Describe who the page is for in the first line to get rid of people who don’t need this particular info. @escmum @ContentDesignLN #A11yCamp

Wot?
#A11yCamp @ContentDesignLN
(PSA: A cheesy bob is a local term for wood lice).
Watch your jargon and colloquialisms.

Generally, people want to understand.
Not marvel at your language skills.
You don’t have to be boring to be clear.
#A11yCamp @ContentDesignLN

Struggling through content is not a success metric.
Accessibility is more than code and colours.
You won’t lose people by communicating well.
“Dumbing down” will send @escmum into the stratosphere.
#A11yCamp

It’s not dumbing down.
It’s opening up.
@ContentDesignLN #A11yCamp