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Let’s Talk Attention Funnels.
People argue funnel software like Clickfunnels vs Shopify all day long.
Funnels are key...
BUT spammy page sequences don’t compete with Shopify BRANDS.
Here’s what I mean...
People argue funnel software like Clickfunnels vs Shopify all day long.
Funnels are key...
BUT spammy page sequences don’t compete with Shopify BRANDS.
Here’s what I mean...
Everything is a “funnel”
From the first time someone views your ad, to your most expensive upsell.
The goal is to make as much money per lead as humanly possible.
(Obviously)
And I’ll tell you right now:
Clickfunnels might increase AOV a few percentage points...
From the first time someone views your ad, to your most expensive upsell.
The goal is to make as much money per lead as humanly possible.
(Obviously)
And I’ll tell you right now:
Clickfunnels might increase AOV a few percentage points...
But a well designed, branded Shopify experience is what makes $200 Lifetime Customer Value possible...
And I’m not talking about one piece of the puzzle, I’m talking about the entire A-Z customer experience.
It’s what breeds brand loyalty...
And makes for crazy exit checks...
And I’m not talking about one piece of the puzzle, I’m talking about the entire A-Z customer experience.
It’s what breeds brand loyalty...
And makes for crazy exit checks...
In this thread, I’ll go over some ways to build your brands *attention funnel*
Making for a hyper-profitable store.
Capable of 7-figure scale.
So, let’s get started...
Making for a hyper-profitable store.
Capable of 7-figure scale.
So, let’s get started...
Entry-Level Media Buys:
Facebook & Snap ads will probably be the driving force behind traffic.
So an obvious “funnel” is showing an ad for the first time, then following up with tailor-made retargeting ads.
Target: 95% VV, Site Visitors etc
With more “informative” ads...
Facebook & Snap ads will probably be the driving force behind traffic.
So an obvious “funnel” is showing an ad for the first time, then following up with tailor-made retargeting ads.
Target: 95% VV, Site Visitors etc
With more “informative” ads...
Cold traffic becomes privy to your offer with first contact -> Followed with different angles & incentives.
Tip: Ad frequency “sweet spot” is usually 2-3, but this varies.
Retargeting in and of itself is a very early form of attention funneling.
Tip: Ad frequency “sweet spot” is usually 2-3, but this varies.
Retargeting in and of itself is a very early form of attention funneling.
Email Sign-Up Forms:
Klaviyo is KEY for Shopify brands.
One underutilized feature is the ability to customize sign-up forms, and send people down custom flows.
A “trick” to increasing sign-up rates is to ask a Q’s to site visitors.
Like this:
Klaviyo is KEY for Shopify brands.
One underutilized feature is the ability to customize sign-up forms, and send people down custom flows.
A “trick” to increasing sign-up rates is to ask a Q’s to site visitors.
Like this:
Interactive forms will:
- Convert at higher rates
- Get people deeper in your funnel
- Make people anticipate your send
With the data you collect here, you can personalize the welcome flow.
Pulling a broad audience deeper...
- Convert at higher rates
- Get people deeper in your funnel
- Make people anticipate your send
With the data you collect here, you can personalize the welcome flow.
Pulling a broad audience deeper...
Browse Abandonment:
If someone views a product page, they’re obviously interested...
More so than someone who just visits your store and bounces.
So they have their own “funnel”
If someone views a product page, they’re obviously interested...
More so than someone who just visits your store and bounces.
So they have their own “funnel”
Here’s what I do:
IF someone views a product 2-3 times.
THEN send a customized flow for that product. (Incentives, benefits)
Tip: Turn “smart sending” on:
IF someone views a product 2-3 times.
THEN send a customized flow for that product. (Incentives, benefits)
Tip: Turn “smart sending” on:
Abandoned Cart:
This is a higher level of interest than site viewers & product page lurkers.
So they get their own funnel...
I send three emails for this:
- 1 hour after abandonment
- 2 days after abandonment
- 4 days after abandonment
This is a higher level of interest than site viewers & product page lurkers.
So they get their own funnel...
I send three emails for this:
- 1 hour after abandonment
- 2 days after abandonment
- 4 days after abandonment
The first email is a reminder.
The second usually hammers home the benefits, and offers a discount.
The third is a “last ditch” effort, so I’ll include a bigger, time-sensitive discount.
Essentially:
Different levels of interest get taken down custom roads for the first sale.
The second usually hammers home the benefits, and offers a discount.
The third is a “last ditch” effort, so I’ll include a bigger, time-sensitive discount.
Essentially:
Different levels of interest get taken down custom roads for the first sale.
Post-Purchase:
One purchase should never be the last step of a customers journey...
(In fact, this email flow will out perform any other part of your funnel)
Here’s how I set this up:
One purchase should never be the last step of a customers journey...
(In fact, this email flow will out perform any other part of your funnel)
Here’s how I set this up:
Based on the product purchased, I’ll build hype for the “upsell”...
And give an exclusive discount.
I’ll include 4 emails:
- Few days after product arrives
- Day after that
- Two days after that
- Day after that
And give an exclusive discount.
I’ll include 4 emails:
- Few days after product arrives
- Day after that
- Two days after that
- Day after that
The first email says something like:
“If you liked ABC, you’ll love XYZ”
Second:
*Picture of the new product being manufactured & benefits of it*
Third:
“It’s here! Get it 20% off”
Fourth:
“We know this is perfect for you because you loved product ABC”
“If you liked ABC, you’ll love XYZ”
Second:
*Picture of the new product being manufactured & benefits of it*
Third:
“It’s here! Get it 20% off”
Fourth:
“We know this is perfect for you because you loved product ABC”
Essentially:
I’m treating the upsell like a product launch (which always perform well).
Make it personal based on the first purchase, and build anticipation...
This simple email flow can boost your LCV as much as 50% overnight.
I’m treating the upsell like a product launch (which always perform well).
Make it personal based on the first purchase, and build anticipation...
This simple email flow can boost your LCV as much as 50% overnight.
Loyalty Programs:
What do all massive brands have in common? Loyalty programs.
Take your customers, and *gamify* spending more money with you.
Give them store credit for; making an account, spending $$, birthdays etc.
Something like this:
What do all massive brands have in common? Loyalty programs.
Take your customers, and *gamify* spending more money with you.
Give them store credit for; making an account, spending $$, birthdays etc.
Something like this:
If you want to take your funnel to the next level, tier your loyalty levels:
You can offer:
- Store credit
- Digital bonuses
- Special gifts
- Fast shipping
- Access to exclusive offers
- Early access to product launches
- Special store-wide discounts
Those “deepest” in your funnel will be customers for life, and love it.
Loyalty Programs = Crazy LCVs
- Store credit
- Digital bonuses
- Special gifts
- Fast shipping
- Access to exclusive offers
- Early access to product launches
- Special store-wide discounts
Those “deepest” in your funnel will be customers for life, and love it.
Loyalty Programs = Crazy LCVs
Referrals Programs:
You can offer:
- Story credit for referrals
- Straight up cash
Leesa mattress does $75 via PayPal for each referral (works especially well for higher ticket offers):
You can offer:
- Story credit for referrals
- Straight up cash
Leesa mattress does $75 via PayPal for each referral (works especially well for higher ticket offers):
Listen:
EVERYTHING that goes into a Shopify brand is part of the “attention funnel”
Constantly pulling people deeper.
Clickfunnels might boost AOV 20%, but the methods above can increase your LCV as much as 200-400%...
NOW you have *real* room to scale.
EVERYTHING that goes into a Shopify brand is part of the “attention funnel”
Constantly pulling people deeper.
Clickfunnels might boost AOV 20%, but the methods above can increase your LCV as much as 200-400%...
NOW you have *real* room to scale.
Which gives you data to optimize...
Which means more room to scale...
And the flywheel begins.
Not to mention the exit value of a brand compared to a click funnel.
Which means more room to scale...
And the flywheel begins.
Not to mention the exit value of a brand compared to a click funnel.
To close:
Don’t think of your Shopify hosted brand as “just a storefront”
Consider the entire lifecycle.
The A-Z attention funnel.
Ecom is MUCH more than:
Ad -> landing page -> sale.
THAT’S how you build 7-fig brands.
Don’t think of your Shopify hosted brand as “just a storefront”
Consider the entire lifecycle.
The A-Z attention funnel.
Ecom is MUCH more than:
Ad -> landing page -> sale.
THAT’S how you build 7-fig brands.
