Breaking down a successful Free + Shipping FUNNEL!

THREAD

Hey guys, today I'm gonna show you a free + shipping bracelet funnel that's KILLING it. (And make sure Shopify gurus STFU)

There's a ton of stuff to learn.

Let's start with their ADS.

This bracelet got 4.7M views...
When you click on the ad, this is the funnel that opens.

It's called 7 Chakra whatever bracelet.

It's VERY simple, almost scammy and yet people buy this bracelet like crazy.

Because it's "Free"

In reality, you pay shipping (which covers the cost of product + maybe even ads)
What happens when you click buy?

2 things.

On the order form, they say they're also gonna give you PDFs and meditations.

This increases the perceived value.

What they also do is, they're selling 1-2-4-6-8-10 of the same thing and I'm sure most people buy more than one.
When you buy it, you see this page.

It's called an upsell.

Just for $9 they want you to add ANOTHER bracelet to your order.

See the angle here? Spirituality.

When you click the green button it automatically charges your card.

And it continues...
As the second upsell, they're selling you a warranty.

I have no idea how it works since these are just bracelets, but I'm sure people are buying it.

Just for another $9 you can get a warranty!

How cool.
CONCLUSION

The main product is $11
The upsell is $9
Second upsell is $9

Meaning they can make $29 from ONE customer instead of $11

Now you know why funnels are better.

Sell more, make more money.

If you want to learn more, watch this free webinar: http://bit.ly/efelive 
You can follow @efethecount.
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