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1/19 @PiperJaffrayCo’s Fall 2019 #GenZ Insights Project is a useful read on teen consumer trends.
http://www.piperjaffray.com/3col.aspx?id=5751
If you can’t access it I made some notes for you:
http://www.piperjaffray.com/3col.aspx?id=5751
If you can’t access it I made some notes for you:
2/19 Most top #GenZ social media personalities are online native: @DavidDobrik @kyliejenner @pewdiepie @emmachamberlain @WeTheDan @SommerRay
3/19 @instagram is the most used #GenZ social platform, steep decline in @Facebook usage, @snapchat is the favorite, and @TikTok_us now #3. @VSCO is flat.
4/19 Athleisure trending way upward among #GenZ:
5/19 Female teens now prefer athletic shoes at almost the same rate as male teens (75% v 87%): @nike @vans_66 @adidas @puma @underarmour
7/19 To hit teen market, app developers should build for @apple iOS first:
9/19 Mobile gaming trending down, but revenue stable/up: 17.6% (Fall 2014) of #GenZ buying in-app purchases to 19.6% (Fall 2019)
12/19 @Lululemon has totally crossed over from female brand to unisex
13/19 Joggers + Chinos are out for #GenZ. Scrunchies are in:
14/19 Luxury is trending up for #GenZ. Streetwear trending down.
15/19 Will resale be a gateway to new purchase for teens entering luxury or will it cannibalize? @stockX @Therealreal @GOAT_Shoes1
16/19 Specialty stores dominate department stores for #GenZ beauty. @Ulta overtook @Sephora’s number one slot. Increasing acceptance of buying beauty online. @amazon @glossier @Morphebrushes
17/19 Influencers are core to #GenZ discovery for beauty. @KylieJenner @JeffreeStar @jamescharles
Also, who reads magazines anymore?
Also, who reads magazines anymore?
18/19 Fast Fashion trending up online for #GenZ females. Shoes trending up online for #GenZ males. And @Amazon runs the table
19/19 Starting in 2014: Teens start spending more on food...early evidence of Experiences > Things?
