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The secret to writing effective sales letters that get people hooked on your offer right from the headline to the P.S often eludes even the best copywriters in the world
Here's how you could use it to craft the ultimate sales letter.....
#30DaysofThreads
Here's how you could use it to craft the ultimate sales letter.....
#30DaysofThreads
We are conditioned to speak in general terms, round numbers to the nearest 10 and shun detailed descriptions to the point that
our minds have been rendered bland
Words are electric and should be chosen for the emotional voltage they carry........
our minds have been rendered bland
Words are electric and should be chosen for the emotional voltage they carry........
Weak and predictable words cause grand ideas to appear so dull that they fade into the darkness of oblivion.
The same applies to subscribing to generalities rather than specifics in writing ads
One of the "4 U's" that a headline must possess is "Ultra Specific"
why is that?
The same applies to subscribing to generalities rather than specifics in writing ads
One of the "4 U's" that a headline must possess is "Ultra Specific"
why is that?
It's simple!
Specifics are more believable than generalities.
most people seem to know the truth when they hear it.
The truth is never full of loopholes and generalities.
The truth is made of specifics and substantiation
It's solid.......
Specifics are more believable than generalities.
most people seem to know the truth when they hear it.
The truth is never full of loopholes and generalities.
The truth is made of specifics and substantiation
It's solid.......
That's why it's easy to spot half-lies, and hype.
Look at this for instance
Instead of saying "I make $20k+ per month", wouldn't it be more believable if you said "I make $20,586.60 a month"?
Or
Instead of saying "one month", you say "29 days".......
Look at this for instance
Instead of saying "I make $20k+ per month", wouldn't it be more believable if you said "I make $20,586.60 a month"?
Or
Instead of saying "one month", you say "29 days".......
Or even use "48 hours" rather than say 2 days.
Doesn't this sound way more credible?
Sure it does.
It's specific and it builds a certain level of trust in the mind of your reader
Are your ads full of generalities and unsubstantiated claims?
Doesn't this sound way more credible?
Sure it does.
It's specific and it builds a certain level of trust in the mind of your reader
Are your ads full of generalities and unsubstantiated claims?
If they are, your customer probably thinks you're lying even when you're telling the truth.
Ads that sound like "ads" are never quite convincing.
Get specific with your claims, your offer and your guarantees and watch how responses quadruple and your sales skyrocket
Ads that sound like "ads" are never quite convincing.
Get specific with your claims, your offer and your guarantees and watch how responses quadruple and your sales skyrocket
If you would like to explore how the marketing greats utilized specificity in several million dollar ads......
then you'll totally fall in love with HardToFindAds Classic Swipe File
with 457+ classic ads by top copywriting legends.
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then you'll totally fall in love with HardToFindAds Classic Swipe File
with 457+ classic ads by top copywriting legends.
Get it here https://gum.co/HardToFindAds
