2/ Bespoke design services -> Systematized design services
3/ Standardize the product (mass production) -> Standardize the process
4/ Reactive services (waiting for a client to bring a problem) -> proactive services (anticipating problems)
5/ Generalists -> Specialists
6/ Drawings, writings, and pitches -> Emails, chat applications, and social media
7/ Intuition, renderings, and charisma -> Data and performance
8/ Computers as machines -> Computers as design partners
9/ Competing against other architects -> Competing against other service providers
10/ Too much variation to automate -> A standard process that opens opportunities for automation and outsourcing
11/ Firm's value was in its people -> Firm's value is in its process
12/ You legally had to hire an architect -> You do it yourself or buy architecture as a service
13/ Architects were too expensive for many projects -> Architects work on many projects
14/ Hiring architects, drafts-people, and assistants -> hiring computational designers, sustainability consultants, BIM managers, workplace strategists, social media managers, visualization specialists, business development specialists, and architects
15/ Firms led by architects -> Firms led by business people
16/ Licensure is a necessary career milestone -> Licensure isn't applicable to your specialization
17/ Colocation -> Offshoring and outsourcing
18/ Selling time for money -> new business models
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