Don’t fall for directly marketed investments

A thread
As a financial adviser and personal investor my email address has ended up on many lists. I expect most emails sent to me don’t get through, but here’s one that did

So I’m going to dissect it here
You can read most of it here
Firstly, note the initial language. Opportunity, fastest growing etc

You can pretty much invest in anything at anytime, very little is an opportunity. They’re playing on a perception of missing out, FOMO as the kids call it. It’s a known behavioural bias
Next up, they ask; are you excited?

Excited? Over an investment? Now I love investments and investing, but they don’t excite me

@coldplay’s new album excites me, yes really.

My holiday plans excite me

Investments shouldn’t excite you
It’s a ‘one time opportunity’ there’s that FOMO again

Apparently it has ‘achieved growth of 582% over recent time’ but doesn’t say how long recent is

Either way, it sounds like you’re already late to this party to me
It describes a ‘high return, low risk’ opportunity

This. Does. Not. Exist. 👏👏👏👏

If it did, it would have been arbitraged away by smarter money, you and your random email from an old list are not smart money, and the sender knows it
It ends with describing a growing market.

Growing markets do not mean growing investment returns, ask railroad, airline and dotcom investors.
To wrap up, I haven’t mentioned The subject of this opportunity, which is Whisky, once.

I have no ideas of the prospects of Whisky investments

But I know that a low cost, highly diversified global portfolio of stocks and bonds is more likely to help you achieve your goals.
Beware the investment ‘advice’ that comes through your email or a targeted Facebook ad.

They are not there to serve you. They are there to serve whoever is selling the opportunity they are incentivised to overinflate

Get personal and professional advice

Thread End
Thanks to @SippySlicker I’ve now clicked the link

We’re not in Kansas anymore toto

Further thread to follow from a website that duly has a celeb as a ‘global brand ambassador’ promoting the opportunity

Now on the hunt for risk warnings
Double Bait and switch here

Describe ‘claims’ of past growth

But use a headline and chart of projected growth

Use growth in volume to claim growth in price

Not. The. Same. 👏👏👏

In other markets volume growth normally means lower prices. Think plasma TVs. Electric cars
Oops. And the photo I was referring to
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