Don’t fall for directly marketed investments
A thread
A thread
As a financial adviser and personal investor my email address has ended up on many lists. I expect most emails sent to me don’t get through, but here’s one that did
So I’m going to dissect it here
So I’m going to dissect it here
Firstly, note the initial language. Opportunity, fastest growing etc
You can pretty much invest in anything at anytime, very little is an opportunity. They’re playing on a perception of missing out, FOMO as the kids call it. It’s a known behavioural bias
You can pretty much invest in anything at anytime, very little is an opportunity. They’re playing on a perception of missing out, FOMO as the kids call it. It’s a known behavioural bias
Next up, they ask; are you excited?
Excited? Over an investment? Now I love investments and investing, but they don’t excite me
@coldplay’s new album excites me, yes really.
My holiday plans excite me
Investments shouldn’t excite you
Excited? Over an investment? Now I love investments and investing, but they don’t excite me
@coldplay’s new album excites me, yes really.
My holiday plans excite me
Investments shouldn’t excite you
It’s a ‘one time opportunity’ there’s that FOMO again
Apparently it has ‘achieved growth of 582% over recent time’ but doesn’t say how long recent is
Either way, it sounds like you’re already late to this party to me
Apparently it has ‘achieved growth of 582% over recent time’ but doesn’t say how long recent is
Either way, it sounds like you’re already late to this party to me
It describes a ‘high return, low risk’ opportunity
This. Does. Not. Exist.



If it did, it would have been arbitraged away by smarter money, you and your random email from an old list are not smart money, and the sender knows it
This. Does. Not. Exist.




If it did, it would have been arbitraged away by smarter money, you and your random email from an old list are not smart money, and the sender knows it
It ends with describing a growing market.
Growing markets do not mean growing investment returns, ask railroad, airline and dotcom investors.
Growing markets do not mean growing investment returns, ask railroad, airline and dotcom investors.
To wrap up, I haven’t mentioned The subject of this opportunity, which is Whisky, once.
I have no ideas of the prospects of Whisky investments
But I know that a low cost, highly diversified global portfolio of stocks and bonds is more likely to help you achieve your goals.
I have no ideas of the prospects of Whisky investments
But I know that a low cost, highly diversified global portfolio of stocks and bonds is more likely to help you achieve your goals.
Beware the investment ‘advice’ that comes through your email or a targeted Facebook ad.
They are not there to serve you. They are there to serve whoever is selling the opportunity they are incentivised to overinflate
Get personal and professional advice
Thread End
They are not there to serve you. They are there to serve whoever is selling the opportunity they are incentivised to overinflate
Get personal and professional advice
Thread End
Thanks to @SippySlicker I’ve now clicked the link
We’re not in Kansas anymore toto
Further thread to follow from a website that duly has a celeb as a ‘global brand ambassador’ promoting the opportunity
Now on the hunt for risk warnings
We’re not in Kansas anymore toto
Further thread to follow from a website that duly has a celeb as a ‘global brand ambassador’ promoting the opportunity
Now on the hunt for risk warnings
Double Bait and switch here
Describe ‘claims’ of past growth
But use a headline and chart of projected growth
Use growth in volume to claim growth in price
Not. The. Same.


In other markets volume growth normally means lower prices. Think plasma TVs. Electric cars
Describe ‘claims’ of past growth
But use a headline and chart of projected growth
Use growth in volume to claim growth in price
Not. The. Same.



In other markets volume growth normally means lower prices. Think plasma TVs. Electric cars