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Such a complex time to meet people > one has to come up with a framework to choose one (or two) of the 20+ dating apps available in India.
#lovetech
#lovetech
What's interesting is that on the supply side - The brands have established themselves on a scale of intent - casual encounters to serious relationships - so you know where to go for what!
#JTBD framework at its best
#JTBD framework at its best
Each of these buckets have 2/3 apps with one clear market leader - Tinder, Bumble & http://Matrimony.com
Tinder is the top app people pay for in India> jst ahead of Netflix! So, while India consumes videos extensively, we pay more to socialize with a curated set of people.
Tinder is the top app people pay for in India> jst ahead of Netflix! So, while India consumes videos extensively, we pay more to socialize with a curated set of people.
Whereas, on the demand side - men and women exhibit very different behavior on the apps - women are more selective (like 1 in 13 profiles acc to TrulyMadly's stat, men > 10 in 13 profiles.) Women often want to explore a relationship, men lesser so.
#ChallengesfortheProductGuy
#ChallengesfortheProductGuy
So, what's the hack?
(1) Establish more trust with women - features (Bumble), more decision making power and firewall. Bumble's ratio is merely at 30%
(2) A well defined 'brand key'
(3) Penalizing (like your Uber rating) for poor behavior
All thoughts / expertiments they've run!
(1) Establish more trust with women - features (Bumble), more decision making power and firewall. Bumble's ratio is merely at 30%
(2) A well defined 'brand key'
(3) Penalizing (like your Uber rating) for poor behavior
All thoughts / expertiments they've run!
(White) space/s that haven't scaled:
(1) Tier 2 / Tier 3 - Vernacular app + Secure / non-judgemental ecosystem
(2) Platonic friendships to help mental health
(3) Coffee to pick your brains - business networking
The End.
(1) Tier 2 / Tier 3 - Vernacular app + Secure / non-judgemental ecosystem
(2) Platonic friendships to help mental health
(3) Coffee to pick your brains - business networking
The End.
