Read on Twitter
A thread of aesthetic movements I& #39;m observing.
Capitalist chic.
Regeneration of banal consumer iconography. Cluttered type that calls to mind industrial labeling is a hallmark.
"the commodity as form" as @tobyshorin has termed it. https://twitter.com/nwilliams030/status/1189963201867341824?s=20">https://twitter.com/nwilliams...
Regeneration of banal consumer iconography. Cluttered type that calls to mind industrial labeling is a hallmark.
"the commodity as form" as @tobyshorin has termed it. https://twitter.com/nwilliams030/status/1189963201867341824?s=20">https://twitter.com/nwilliams...
Techno-dystopic art
A recent surge in art that seeks specifically to capture the sensory experience of modern advertising
and/or
the juxtaposition of universal, bland tech-minimalism w. finely aged classical aesthetics
https://twitter.com/nwilliams030/status/1191394113817628673?s=20">https://twitter.com/nwilliams... https://twitter.com/pieratt/status/1191227472601341952">https://twitter.com/pieratt/s...
A recent surge in art that seeks specifically to capture the sensory experience of modern advertising
and/or
the juxtaposition of universal, bland tech-minimalism w. finely aged classical aesthetics
https://twitter.com/nwilliams030/status/1191394113817628673?s=20">https://twitter.com/nwilliams... https://twitter.com/pieratt/status/1191227472601341952">https://twitter.com/pieratt/s...
for further clarification on the universal, tech-minimalism i& #39;m referring to - see this excellent thread by @pangmeli https://twitter.com/pangmeli/status/1126492761451114498?s=20">https://twitter.com/pangmeli/...
Algorithms & taste.
“Philosophers in the 18th century defined taste as a moral capacity, an ability to recognize truth and beauty. Displacing the judgment of taste partly to algorithms, Robs us of some of that humanity.” https://www.vox.com/2018/4/17/17219166/fashion-style-algorithm-amazon-echo-look">https://www.vox.com/2018/4/17...
“Philosophers in the 18th century defined taste as a moral capacity, an ability to recognize truth and beauty. Displacing the judgment of taste partly to algorithms, Robs us of some of that humanity.” https://www.vox.com/2018/4/17/17219166/fashion-style-algorithm-amazon-echo-look">https://www.vox.com/2018/4/17...
More on algorithms & taste.
Particularly: “capturing humans as a location in taste space” and the essential aspect of taste curation that is the ability to forget.
“Taste, like poetry, comes from hidden corners.” https://reallifemag.com/taste-space/ ">https://reallifemag.com/taste-spa...
Particularly: “capturing humans as a location in taste space” and the essential aspect of taste curation that is the ability to forget.
“Taste, like poetry, comes from hidden corners.” https://reallifemag.com/taste-space/ ">https://reallifemag.com/taste-spa...
Aesthetic movements in video & audio: low-fi production metastisization
Defining trait: reactionary movements to past digital aesthetics that strive to be unnaturally perfect, & therefore lack the acknowledgement of real life moments/errors.
Aesthetic value lies in the inane.
Defining trait: reactionary movements to past digital aesthetics that strive to be unnaturally perfect, & therefore lack the acknowledgement of real life moments/errors.
Aesthetic value lies in the inane.
Prominent examples:
- low-fi beats to study to, and the greater low-fi audio movement
- Eric Andre, and humor that revolves around awkwardness of “poor” production
- Tik Tok aesthetics
- low-fi beats to study to, and the greater low-fi audio movement
- Eric Andre, and humor that revolves around awkwardness of “poor” production
- Tik Tok aesthetics
Some example within this tiktok:
- breathing noises are funny
- awkward zooms are funny
- people talking in the background, and including shots of the process that aren’t essential or developing the plot is more accepted
https://twitter.com/nwilliams030/status/1211334702247927809?s=21">https://twitter.com/nwilliams... https://twitter.com/nwilliams030/status/1211334702247927809">https://twitter.com/nwilliams...
- breathing noises are funny
- awkward zooms are funny
- people talking in the background, and including shots of the process that aren’t essential or developing the plot is more accepted
https://twitter.com/nwilliams030/status/1211334702247927809?s=21">https://twitter.com/nwilliams... https://twitter.com/nwilliams030/status/1211334702247927809">https://twitter.com/nwilliams...
Culture translates to production
Only when u understand the culture that aesthetic movements are rooted in, can you understand the aesthetic movements themselves
https://twitter.com/hipcityreg/status/1213125177502027776?s=21">https://twitter.com/hipcityre... https://twitter.com/HipCityReg/status/1213125177502027776">https://twitter.com/HipCityRe...
Only when u understand the culture that aesthetic movements are rooted in, can you understand the aesthetic movements themselves
https://twitter.com/hipcityreg/status/1213125177502027776?s=21">https://twitter.com/hipcityre... https://twitter.com/HipCityReg/status/1213125177502027776">https://twitter.com/HipCityRe...
Aesthetics are ideologies
This is why silicon valley needs new aesthetics https://twitter.com/nwilliams030/status/1184914211731918848?s=20">https://twitter.com/nwilliams...
