This year, we commissioned @greatermcr to research our impact to the city!

The study analysed direct spend at the venue, direct spend outside the venue on accommodation and leisure activities and indirect and induced impacts or a ‘multiplier’ effect.

The key findings 👇🏽
To inform the research, a number of city partners and stakeholders were interviewed about their thoughts on how the venue impacts the city.

1⃣ @MayorofGM Andy Burnham:
2⃣ Nicola Headlam @beisgovuk:
3⃣ Lucy Pittaway @EventsatMMU:
4⃣ David Walker @MidlandMCR:
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