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How to make shopify landing pages your bitch,
Without the dread of editing code or paying for expansive themes.
Learn to increase your conversion rate & nurture your customers journey
Without the dread of editing code or paying for expansive themes.
Learn to increase your conversion rate & nurture your customers journey
Let’s talk big picture here...
Let’s say you are running split traffic to 2 different landing pages
From the pictures below, which landing page do you think would convert the best?
Let’s say you are running split traffic to 2 different landing pages
From the pictures below, which landing page do you think would convert the best?
Ahh yes, it’s quite obvious— the one on the right.
Why is it so obvious?
It’s clearly scannable, which means:
Customers are able to understand what your product does, how it works, & why they should buy now (...instead of tomorrow)
Why is it so obvious?
It’s clearly scannable, which means:
Customers are able to understand what your product does, how it works, & why they should buy now (...instead of tomorrow)
When creating the layout for your next landing page, think about what the average info a customer needs to make a purchasing decision.
Usually consisting of a layout similar to this:
Usually consisting of a layout similar to this:
- Attention Grabber/hook
- How it works
- Where + why it works
- Soft CTA (e.g. “see pricing”)
- Benefits from buying w you, not amazon
- Social proof (testimonials/reviews)
- Hard CTA (e.g. “YES, I want it!”)
- FAQ (overcome objections)
- Soft CTA (could be a sticky ATC)
- How it works
- Where + why it works
- Soft CTA (e.g. “see pricing”)
- Benefits from buying w you, not amazon
- Social proof (testimonials/reviews)
- Hard CTA (e.g. “YES, I want it!”)
- FAQ (overcome objections)
- Soft CTA (could be a sticky ATC)
To fit all of that into a product description is doable— but could definitely be presented in a manner that enhances buying intent.
The platform I use for landing pages is called webflow
Webflow provides an easy-to-use interface, similar to clickfunnels (but without the dogshit
The platform I use for landing pages is called webflow
Webflow provides an easy-to-use interface, similar to clickfunnels (but without the dogshit
Start creating your page, and be sure to refer to your layout we talked about earlier.
Once you think you’re finished, click the “export code” icon. (Requires a plan)
After this, download either Zipify pages, shogun, or any other page builder— WITH import code functionality
Once you think you’re finished, click the “export code” icon. (Requires a plan)
After this, download either Zipify pages, shogun, or any other page builder— WITH import code functionality
Simply upload or copy + paste your previous export code, and your finished!
The beauty of creating landing pages with this style is that it:
- doesn’t require coding capabilities
- won’t give you the discontent feeling from generic Shopify product pages
- highly customizable...
The beauty of creating landing pages with this style is that it:
- doesn’t require coding capabilities
- won’t give you the discontent feeling from generic Shopify product pages
- highly customizable...
- allows you to create a template for future landing pages
... and plenty more reasons.
The truth is, the generic Shopify product landing pages have been engraved into some consumers minds for being “scammy” & “untrustworthy”
... and plenty more reasons.
The truth is, the generic Shopify product landing pages have been engraved into some consumers minds for being “scammy” & “untrustworthy”
...Mainly due to their poor previous experience(s) with other similar stores
(reason why the countdown timer and obviously fake social proof is dead)
(reason why the countdown timer and obviously fake social proof is dead)
Simply make a few changes in webflow and re-upload for simple edits/tests
Duplicate funnel for new product(s) you want to test.
Simple, Fast, Efficient, & Effective.
Manipulate your customer journey to enhance buying intent.
Duplicate funnel for new product(s) you want to test.
Simple, Fast, Efficient, & Effective.
Manipulate your customer journey to enhance buying intent.
Extra tip/hint:
Wonder why some landing pages only have CTA’s further down the page?
For higher ticket items, it forces the customer to sift through info/graphics—
Instead of bot-clicking ATC, without a full understanding of the product, and why they need it.
Wonder why some landing pages only have CTA’s further down the page?
For higher ticket items, it forces the customer to sift through info/graphics—
Instead of bot-clicking ATC, without a full understanding of the product, and why they need it.
