Read on Twitter
"Oh, I wanted to ask this... What is @CRED_club& #39;s business model?"
https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Up pointing backhand index" aria-label="Emoji: Up pointing backhand index">Every second conversation I& #39;ve had with people in the last 6 months.
So, I spoke to a bunch of folks. [Thread]
So, I spoke to a bunch of folks. [Thread]
Disclaimer: Some conversations were had in confidence and I& #39;m not putting all of that out here.
But, I would love to hear more thoughts around this because I find Cred to be super fascinating.
But, I would love to hear more thoughts around this because I find Cred to be super fascinating.
What we know:
- Cred has 2 million customers
- Opportunity to drive traffic with merchant tie-ups (Marginal business model: The bigger incentive here is to lure users to come to Cred)
- The overarching theme is to incentivise good financial behaviour.
- Cred has 2 million customers
- Opportunity to drive traffic with merchant tie-ups (Marginal business model: The bigger incentive here is to lure users to come to Cred)
- The overarching theme is to incentivise good financial behaviour.
What @kunalb11 has spoken about:
- Building a & #39;community& #39; of trustable folks and cross-selling products/services. A subset of this could be redefining the classifieds business model. (Trusted sellers, trusted buyers)
This still seems like a low-margin revenue model.
- Building a & #39;community& #39; of trustable folks and cross-selling products/services. A subset of this could be redefining the classifieds business model. (Trusted sellers, trusted buyers)
This still seems like a low-margin revenue model.
Also stated that Cred is in talks with banks to launch a & #39;bunch of products& #39;, including personal loans.
The whole & #39;lending is a feature& #39; model is over-done to the point of irritation, but for banks to forego that and partner with Cred in perpetuity seems unlikely. Wdyt?
The whole & #39;lending is a feature& #39; model is over-done to the point of irritation, but for banks to forego that and partner with Cred in perpetuity seems unlikely. Wdyt?
One that came up often:
A lot of us & #39;hoard& #39; money and don& #39;t spread our idle income. This could be an area of focus and could be an interesting one, but from what I was told, there& #39;s no direction yet.
There has to be mechanism: MF? RD? FD?
A lot of us & #39;hoard& #39; money and don& #39;t spread our idle income. This could be an area of focus and could be an interesting one, but from what I was told, there& #39;s no direction yet.
There has to be mechanism: MF? RD? FD?
Credit card companies have a generic distribution channel that is opaque, barriers for entry are huge and are simply not & #39;Cred& #39;ible for users.
Cred has the potential to offer personalised offers that incentivises users. But this means relying on merchant revenue - too small.
Cred has the potential to offer personalised offers that incentivises users. But this means relying on merchant revenue - too small.
Creating a mechanism where the Cred score takes precedence for ALL types of activities. (A leaf out of China, even Black Mirror https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ" title="Face with tongue" aria-label="Emoji: Face with tongue">)
The score determines entry into a club, house in a locality, business deals et all... And yet, to translate this into revenue for Cred is...https://abs.twimg.com/emoji/v2/... draggable="false" alt="đ€Ș" title="Zany face" aria-label="Emoji: Zany face">
The score determines entry into a club, house in a locality, business deals et all... And yet, to translate this into revenue for Cred is...
What do you think? DMs are open too.
P.S. If you& #39;ve read this till the end, here& #39;s the most interesting one:
A platform to offer experiences - travel, art, literature et all.. And monetise.
Huge Opex, multiple verticals, deals with established vendors in a niche field.
P.S. If you& #39;ve read this till the end, here& #39;s the most interesting one:
A platform to offer experiences - travel, art, literature et all.. And monetise.
Huge Opex, multiple verticals, deals with established vendors in a niche field.
THAT question about & #39;Cred& #39;s business model& #39; - Yeah, we can nip that one now. https://twitter.com/PratikBhakta_89/status/1250303297438670860?s=20">https://twitter.com/PratikBha...
Nice scoop this by @PratikBhakta_89.
I kid you not, these were such fun conversations to have with people. After a few pegs, it usually ended with how lizards ruled us all anyway. Got tohttps://abs.twimg.com/emoji/v2/... draggable="false" alt="â€ïž" title="Red heart" aria-label="Emoji: Red heart"> Bangalore.
I kid you not, these were such fun conversations to have with people. After a few pegs, it usually ended with how lizards ruled us all anyway. Got to
