1/ The Firehose of Falsehood is a Russian technique that
builds on Soviet methods— but modern tools make it more effective: The Internet, social media, and amateur journalism outlets.

The Firehose of Falsehoods is “rapid and continuous” stream of lies. https://rand.org/pubs/perspectives/PE198.html
2/ Here’s the part that’s key:
The liar has a “shameless willingness” to tell outrageous lies that everyone knows are lies.

The liar doesn’t care about consistency.
He doesn’t care if it’s obvious he’s lying.
https://rand.org/pubs/perspectives/PE198.html
In fact, that's the whole point.
3/ The more shameless the better.

@TimothyDSnyder tells how reporters were often so astonished by Putin's outrageous (and deliberate) lies, that they focused on the lies instead of Putin's latest atrocities.

The lies became the news.
The actual news gets pushed off the stage.
4/ The goal is the “disruption of truthful reporting and messaging.”
https://rand.org/pubs/perspectives/PE198.html

From Snyder: The 20th century method replaced the truth with myth.

Today Trump and Putin replace the truth with cynicism:
People eventually give up trying to sort out truth from lies.
5/ The method goes with “You’re the Puppet.”⤵️

Putin tells the people, “Yes, your leaders lie. But others also lie. So you may as well stay with your liar, instead of the enemy liar.”
https://twitter.com/Teri_Kanefield/status/1164898959468322822
Notice how this creates tribalism.
He's a liar, but he's OUR liar.
7/ Bannon explains it this way ⤵️
https://twitter.com/brianstelter/status/963076380505370624

Trump is a natural at the Firehose of Falsehoods method.
He’s been lying all his life.

From the Rand study: The Firehose of Falsehood technique “entertains, confuses and overwhelms the audience.”
8/ Notice "entertains." Trump’s supporters cheer the constant chaos👇
https://twitter.com/parscale/status/1169989860255551489

By the way, I don’t believe the stories about how Trump is losing it and melting down and is heading for a breakdown.

We’ve been hearing that for years.

I think it’s part of the con.
9/ OK, so how to we combat this?

From the Rand study: While we must refute the falsehoods, “retractions and refutations are seldom effective.”

“Don’t expect to counter the Firehose of Falsehood with a squirt gun of truth.”(p.9)
https://rand.org/pubs/perspectives/PE198.html

Instead put on raincoats.
10/ If people expect to be drenched in lies, they can better withstand the effects.

The next step is to counter the effects of the lies.

The effect of Trump’s lies is to undermine and destroy democracy.

So we move quickly to strengthen democracy⤵️ https://terikanefield-blog.com/things-to-do/ 
11/ The worst thing we can do is become cynical—because Trump is trying to draw you in to cynicism.

“It’s too late!” Or “there’s nothing we can do” are the death knells of democracy.

The whole point of Active Measures is to get people to lose faith in democracy.
12/ Jeremy, I don’t think his outrageous lies this week will change anything.
https://twitter.com/jeremysale/status/1170442863903236096

I think by now people have made up their minds about Trump.

If you look at his approval rating over the past 2.5 years, it’s remained fairly constant. (Link in next tweet).
13/ 538’s aggregate keeps me from getting distracted by outlier polls. ( @NateSilver538 explains his methods, if you're not familiar with his aggregate.)
https://projects.fivethirtyeight.com/trump-approval-ratings/?ex_cid=rrpromo

The GOP leadership who haven’t jumped ship yet aren't likely to jump over a new set of lies.
14/ In the end, the only thing that will hurt Trump is a bloodbath in Nov. 2020.

The signs point toward a GOP drubbing in 2020.

The GOP demographics are shrinking. The GOP is splintering into conservatives v. reactionaries⤵️ https://twitter.com/Teri_Kanefield/status/1169272865113272320
You can follow @Teri_Kanefield.
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